First impressions make lasting impressions it is said. Your first meeting with a client can make or break your deal. Hence it is important to be well prepared for this meeting. Usually we spend so much time on preparing presentation and focusing on product/service, that we miss the most important element of the meeting: You and your client. A quick research about your client will ensure that you will be more comfortable throughout the presentation, and your presentation will focus on product + client needs. You need to know a bit about the person you are meeting too. Building a rapport with the person and finding common areas of interest, lays the foundation for a strong business relationship in the days to come. So, what should you know? Get a little personal: Where did he study? Which cities did he live in? and so on. Know his career: Where has he worked earlier? What did he work on? and so on. Life outside office: What keeps him busy beyond work? What are his … [Read more...] about How To Prepare for the First Client Meeting Using Social Media
How do businesses use social media
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?
Though we have several options to start online marketing when it comes to social media, figuring out just how to do it can be confusing. According to a recent survey, only 53% of small businesses actively use social media, only 45% work on SEO, and only 25% use online advertising to promote their small business. What about the rest? They claim they don’t have the resources or the time, and most importantly, they say they lack the strategies required to get the most out of the leading social media platforms. A few of them also think that if they start promoting their business on social media, then they have to be active on all social platforms. But the fact is that they don’t need to be part of every social media network; rather, they should analyze the platforms that best counterpart their business style. Well, I agree! Running a small business every day can overwhelm you to the level where you start avoiding marketing your business. But there’s some good news. … [Read more...] about Top 5 Brilliant Ways to Promote Your Small Business on Social Media
Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have taken over. There are so many businesses that have now made social media sites the best place for them to show what they can offer by promoting their various goods and services to people from all walks of life. Although not all these online social media promotions by some of these businesses end up with the best results, they still work out all the same for so many others. There is no success and there will be no success if you wake up one morning and decide you want to promote your business through social media when you have no plan. Every thing in life needs to be planned … [Read more...] about Using Social Media to Promote Online Business to Success
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business