Writing long blog posts can really be boring sometimes. There are days when you just feel that people won’t like what you’ve written. When you don’t feel like working on the same post for the entire day. So, what do you do? Turn to writing short form content, right? It may seem tempting but shorter posts are not good for increasing your leads. According to quicksprout.com, longer posts perform better on every level. This is mainly because more number of words result in higher search traffic. The more content you have, the more chance it has of appearing on top in search engine results page. According to a study by SerpIQ, the top 10 results of Google (for any keyword) show articles that have more than 2,000 words. Search engines seem to prefer pages that are loaded with content. Not convinced yet? It’s simple. The more content you have, the more keywords the crawlers will have to index, in turn increasing its chances in search results. Therefore, you need to … [Read more...] about How Long Form Content Can Help You Drive Traffic and Boost Conversions in 2016
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Whenever I publish my income report or share how I earn money with my blog, I often use the term "affiliate marketing". Bloggers and internet marketers who have been into online marketing for years are familiar with affiliate marketing, and also with the fact that it is the most lucrative way to earn money online. In this article, I will share the basics of affiliate marketing and all the details you need to know in order to understand how affiliate marketing works. Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. This commission varies from $1 to $10,000 depending on what product you are promoting. The most common question I hear is related to how companies track the record of who is sending the traffic and making the sales. The simple answer is with a … [Read more...] about What is Affiliate Marketing & How Does It Work?
Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. This guide is for all those bloggers, entrepreneurs & webmasters who understand that design thinking is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors. In a study conducted by Dr. Andrew Elliot at the University of Rochester, simply placing a thick red border around a photo of a person increased how attractive a stranger perceived the person in the photo? According to Psychologists, it’s because humans often flush red when they are attracted or interested in someone. In other words, red is the color of romance.It stimulates us unconsciously. Color has an enormous psychological influence on human brain and is the most powerful visual cue for drawing immediate attention. Scientists have long found out that color affects the mood, … [Read more...] about The Psychology of Colors: How Does Color Affect your Conversion
Gmail has added series of features to enhance their free eMail service. Recently they introduced Gmail tabbed inbox and now they have introduced Gmail image caching to make your Email more secure and safe from malware. If you are one of those who uses Gmail, you must be aware of feature call “Display images below” or “Always Display images from $email“, which blocks automatic image loading inside an Email. You have to click on “Display images below” to see the images inside an Email. This feature makes your Email more secure, but it’s annoying at times. Now gMail is handling this issue by caching the images on their proxy server, and filtering out any spam or possible hacking attempt on your Email. This feature has its own pros and cons, and it will certainly make Email marketers to re-work on their Email analytic tool. What is Gmail Proxy Image caching and how it will Affect You? I’m sure you must be aware of Email tracking tools … [Read more...] about How Gmail Image Caching Feature Will Affect Email Marketing?
The way we define our friends has vastly changed over the past decade or so. There is a fine line between virtual friends and the friends we see in real life. In many cases, these two groups overlap. We might connect with former friends through social networking sites but never actually see them in person for the rest of our lives. Other friends we connect with online we might see every single day. Heck, they might be sitting right next to us as we share a link on their Facebook wall or retweet them. Some people are less picky about their virtual friends, and they’ll accept new ones that they’ve never met in person. For these less selective people, are the friends they’ve made through social networking sites true friends? The answer to that question lies in your definition of “friend.” Your casual social network acquaintances are certainly friends if you define the term as someone to whom you are attached by mutual feelings of respect or similar interests. … [Read more...] about How Personality Type affects the Quality of Facebook Friends
Google regularly comes up with variety of algorithms to give top notch experience to its users. Somehow the webmasters and most of the bloggers who are making money by driving organic traffic don’t like their updates for many reasons (they often degrade their search rankings). In this detailed guide, we will discuss how to survive from Google penguin updates and make sure you have a website that is more user friendly. What is Google Penguin Update? On April 24, 2012 Google activated new ranking algorithm changes called Google Penguin update to give better user experience to its users. The main purpose of Google Penguin updates is to degrade the sites rankings in search engines that are Posting unrelated (meaningless) content just to get more search engine traffic Bad link building (using back hat SEO) Keyword stuffing If you are doing any of the above practices, stop doing right away. Or you will get penalized by Google penguin updates and might see huge traffic drop from … [Read more...] about How to Survive from Google Penguin Updates?
First there there was Google Panda that penalized low quality websites and then after a year there came Google Penguin which penalized websites that violated Google’s webmaster guidelines. In 2010 Matt Cutts (head of Google’s Webspam team) announced that Google is incorporating site speed in search ranking. It literally means that websites that load faster will be ranked higher than sites which are slow. Google’s philosophy is that faster websites create happy users and it improves the user experience. It appears like patience is a virtue but not for web users as New York Times reports that an eye blink is just too long to wait for impatient web users. And Google’s advice was We encourage you to start looking at your site’s speed — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet. I ignored their advice as I was focusing on content, design, and other stuff. But last month I became … [Read more...] about How To Check The Page Speed Score & Performance Of A Web Page
Affiliate Marketing is an internet marketing channel in which advertisers (or companies who offer a product or service) pay publishers on a pay-for-performance basis. So unlike Google AdSense you don’t earn anything for clicks. You’re only paid for results which could be a sale or a lead (user fill a form and complete registration). In Affiliate Marketing as advertisers pays only for results its a win-win situation as they don’t have to shell out large amount of money in Banner Advertising or Pay-Per-Click Networks like Google AdWords, Microsoft adCenter or Yahoo! Search Marketing where the results are not guaranteed. Affiliate Marketing Definition & Terms Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or … [Read more...] about What Is Affiliate Marketing And How Does It Work?
Are you on shared hosting & wondering does it affect SEO of your blog? Do you need a dedicated I.P. for your shared hosting account? Let’s find out the answer here. For the beginners, those who are not aware of Shared hosting, It’s a server where lots (10+ up to 200-300) sites are hosted on same server and thus sharing the same I.P. Usually you get private I.P on a shared hosting for $2-5 which is not much if you are running a professional website. Though Matt Cutts said some time back in a video that shared hosting won’t impact your search engine ranking. Google allows certain limit on indexing and it’s based on server I.P. On shared hosting if a website is already consuming too many resources (bot crawling) you will be affected and might notice slow indexing or search engine bots are not crawling your blog. Eespecially I have seen many web-hosting companies offers a complete new package by saying it as SEO hosting, where they give Private I.P’s for … [Read more...] about Does Shared Web Hosting Affect Search Engine Ranking?
Instagram was the fastest growing social network in 2015, with 400 million monthly active users liking and sharing 2.5 billion of photos every single day the photo-sharing platform is still growing and as expected when it was acquired by Facebook, you can make Instagram Sponsored Posts (A.K.A. their advertising platform). But why Instagram is so big right now? Being a mobile app that allows you to share photos with special photo features like filters and also 3 sec to 1 minute videos it has a huge organic reach compared to all social networks. 49% of Instagram users check the app daily. Take in mind that more than half Instagram users are 29 years old or younger and 62% of these are actually teenagers. Instagram is an attractive option for those who want to target millennials. These numbers let us know that Instagram could represent a great social media opportunity for any advertiser since Instagram ads are something relatively new and unlike Facebook, not everyone knows how to … [Read more...] about How to Create Instagram Sponsored Posts Campaigns