If you’re a digital content marketer or professional blogger these days, you’re supposed to wear many hats. The 3 most important ones are content, social media, and email marketing. The goal of today’s post is to leverage this knowledge of how each field works. We cover how to integrate great content into targeted emailing and then combine it with social media power usage. One of the biggest mistakes made nowadays by many marketers and bloggers is to approach each channel separately, in complete disconnect. These different sides of the same coin are often managed by individual professionals who don’t consult with one another, or even by separate agencies, in the case of big brands. We argue that in 2015, the question we need to ask ourselves as content creators is not: “which is better, social media or email marketing?” The real question is “how do we use social media and email marketing together, for the best results?” The 9 tips below … [Read more...] about 9 Social Media and Email Marketing Power-Ups for Better Conversions
How social media changed the world
When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened as Facebook remains the most popular social site with over one billion users. The latest social site to hit the web is Pinterest with an astounding growth rate that has had social media marketers all over the world excited. Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?
Social media has shaped internet in new way. We have already talked about how Social media has changed the society and how Social recommendations helps in shopping, and it’s important for any business or an individual Blogger to get their best foot on Social media front and become a Social media rockstar. If you are not sure what Social media could do for you, read below two articles: Social media is the future of the web and one of the best ways to get the best from the social media world is by being informed. There are many great social media tips that can help you improve your social media results and this post will be talking about 101 social media tips you must know. Some of these tips are from personal experience and the others are from effective research. 101 Smart tips to make you Social Media Rockstar 1. Have an account on the major social networking and bookmarking sites – this helps for great brand recognition. Make sure you use the same handle everywhere. You … [Read more...] about 101 Tips to Become Social Media Rockstar
Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have taken over. There are so many businesses that have now made social media sites the best place for them to show what they can offer by promoting their various goods and services to people from all walks of life. Although not all these online social media promotions by some of these businesses end up with the best results, they still work out all the same for so many others. There is no success and there will be no success if you wake up one morning and decide you want to promote your business through social media when you have no plan. Every thing in life needs to be planned … [Read more...] about Using Social Media to Promote Online Business to Success