What is HTML5? HTML5 is the latest version of HTML (Hypertext Markup Language). It’s a cooperative effort between the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG). The WHATWG began work on the standard in 2004 and the target date for recommendation is 2014. Why is HTML 5 gaining so much importance? Mobile is a part of everyday reality now and new models of smart devices are cropping up on a daily basis. These devices are being used for a wide range of applications and the diversity of use can be estimated by the sheer volumes of apps that can be downloaded from Apple iTunes and Google Play stores. The second fact that is supportive of the growth of HTML 5 is that hardware required for these smart phones and tablet PC’s are increasingly being cheaper and they are penetrating very fast among the majority of population. It was imperative that there should be a technology which makes using them a seamless experience across … [Read more...] about HTML 5 And its Importance in Mobile Advertising
Every blogger knows about Google Webmaster Tools, but just a few of them actually use it for useful purposes. Google Webmaster Tools provide you with a Code Validator tool to help you check your code, and analyze the errors linked with it. All you need to do is simply copy your page HTML source code and paste it in the box provided. The tool scans and analyzes the code, and gives you a list of errors and warnings. HTML is quite different from normal programming languages, as compared to traditional languages, the code in HTML continues to work in some or other way, no matter how many errors it contains. This makes the whole concept of error detection and correction quite troublesome. The Google Validator tool takes the complete responsibility for error detection in your code, and does the job provided effectively as well as efficiently. What is the importance of Google Code Validator Tool? I have seen many forums where newbie bloggers continue to ask questions like Do I need to … [Read more...] about Does Google Penalize for Wrong HTML?
Instagram was the fastest growing social network in 2015, with 400 million monthly active users liking and sharing 2.5 billion of photos every single day the photo-sharing platform is still growing and as expected when it was acquired by Facebook, you can make Instagram Sponsored Posts (A.K.A. their advertising platform). But why Instagram is so big right now? Being a mobile app that allows you to share photos with special photo features like filters and also 3 sec to 1 minute videos it has a huge organic reach compared to all social networks. 49% of Instagram users check the app daily. Take in mind that more than half Instagram users are 29 years old or younger and 62% of these are actually teenagers. Instagram is an attractive option for those who want to target millennials. These numbers let us know that Instagram could represent a great social media opportunity for any advertiser since Instagram ads are something relatively new and unlike Facebook, not everyone knows how to … [Read more...] about How to Create Instagram Sponsored Posts Campaigns
There are multiple ways to scale your ad campaigns on Facebook to get better results and one of the best is Remarketing on Facebook. Remarketing, also called Retargeting on Facebook, means that you can show your ads on Facebook to the people that had already visited your site. As they already showed interest in your business by visiting your website, they are more likely to come back easily and even buy a product. But, how can you reach them? You paste a code in your website called Facebook Retargeting Pixel that saves the information of all those Facebook users that visit your site in order to group them in a Facebook Custom Audience. Then, you can target your future Facebook Ads to that specific audience that is more likely to care about what you are showing. But it’s more powerful than that. With the Facebook Retargeting Pixel you can actually identify different actions taken by your visitors on specific pages of your website. The Facebook Retargeting Pixel allows you to … [Read more...] about How to Setup Facebook Remarketing
Google recommends best practices and guidelines to webmasters in their support center and have also crafted an SEO Starter Guide. So, I’m going to explore Google’s Webmaster Guidelines and Search Engine Optimization (SEO) starter guide for you. Note: If you’re displaying Google AdSense ads on your website then I also suggest you to check out their AdSense Program Policies. AdSense publishers are required to adhere to the Google Webmaster Guidelines as well. Wait, if you still don’t know how Google Search works… Google Webmaster Guidelines: Do This, Not That! Once your website is ready, submit the URL to Google for inclusion in Google’s index and submit a Sitemap via Google Webmaster Tools which is the only way to submit a website to Google directly. Make pages primarily for users, not for search engines. Design & Content Guidelines Do write high quality content and give the visitors what they’re looking for. Do link to other sites as … [Read more...] about Everything You Need To Know