Competent customer service – one aspect that separates the wheat from the chaff, and the truly creative brands from the mediocre. If you’ve ever been asked the question: How important is customer service? The right answer would be: Never important enough. Social media has been one of the fastest growing marketing platforms in recent years, and it gives you a huge audience for you to interact with. How huge? Well, let’s find out… A glance at Statista.com reveals that the top 3 social media platforms total about 3.8 billion users. Yes, almost 4 billion… This is a monumental number of people who form a huge market which has become nigh impossible to ignore. Alright, fine. So what does this actually do for your business and brand reputation? The fact that social media has so much reach can give you an unbeatable advantage when it comes to getting in touch with your customers one-on-one. J.D. Power has written a detailed article about how important … [Read more...] about Learn From These 7 Awesome Customer Service Lessons On Social Media
Identity theft on social media
Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is. The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again. Thankfully, there are apps that can help any brand owner manage their business’s online reputation before things escalate. Brand24 is a social media “listening” tool that monitors social media platforms like Facebook, Twitter, and Instagram, and analyzes the web’s keywords. In addition to social media metrics like mentions and audience reach, Brand24 also gives you insight to positive and negative comments received … [Read more...] about Brand24 Review: Monitor Your Brand On Social Media And Beyond
Creating content that people love is a heavy task you must endure but the ultimate riches will be given to those that tap into the imagination, creativity and lust within niche communities. This Post will show you several of the most popular and beloved types of content people are more than willing to share (a few times) on their social media profiles. What Type of content is most shared on Social media sites? The “Ultimate” Round-Up Post The “ultimate” round up posts pulls together a range of elements from the topic of coverage to the network you tap into to supply your valuable information. People are incredibly busy which is why round-up posts can be incredibly helpful as they aggregate the ‘best-of’ information from within your niche. Common forms of “ultimate” round up posts may include quotes from well-known individuals in your niche, collections of powerful tutorials or any number of highly valuable sets of information that have … [Read more...] about 7 Types of Content People LOVE on Social Media
Though we have several options to start online marketing when it comes to social media, figuring out just how to do it can be confusing. According to a recent survey, only 53% of small businesses actively use social media, only 45% work on SEO, and only 25% use online advertising to promote their small business. What about the rest? They claim they don’t have the resources or the time, and most importantly, they say they lack the strategies required to get the most out of the leading social media platforms. A few of them also think that if they start promoting their business on social media, then they have to be active on all social platforms. But the fact is that they don’t need to be part of every social media network; rather, they should analyze the platforms that best counterpart their business style. Well, I agree! Running a small business every day can overwhelm you to the level where you start avoiding marketing your business. But there’s some good news. … [Read more...] about Top 5 Brilliant Ways to Promote Your Small Business on Social Media
When we talk about SEO in 2014, one of the biggest factor for high-ranking is Social media signal. It’s certainly clear, that Google+ have the highest impact in search engine ranking and it’s a part of Google analytics and Google Webmaster tool. Though, this article is not just targeted for Google+ but to all the social bookmarking and networking site. Idea here is to encourage & motivate readers to share articles. It’s not a rocket science to understand what kind of article readers like and what are the factors that influence them to share articles. Social Networking forms a huge part of any successful Blog or website. The scale of Social Networking, sharing, re-tweeting, +1, stumbling etc can determine the size and popularity of a blog and the quality of its content. So what makes people send out recommendations towards your blog by doing the above said actions? Why would people want to share your content with their friends and family? What do they gain by … [Read more...] about How to Motivate Readers to Share Articles on Social media Sites?