The Blizzard Entertainment we once knew and loved has vanished into the mists of time. Blizzard was once a shining city on a hill that stood out as a beacon of gamer-centric righteousness in the sleazy wasteland of the video game sausage factory. Blizzard’s extraordinary game development philosophy defied conventional wisdom. Blizzard did things their way. They didn’t care what anyone thought and their fans loved them for it. Today, the maverick Irvine-based gaming studio once known for its unwavering commitment to quality has been transformed by ambitious leadership that wants to turn Blizzard into the next Disney. But, there is a price to pay. To gain membership into this exclusive club you must be willing to sell your soul and conform to the obligatory leftist worldview that is held by most California-based entertainment and tech companies. For the last few years, the new Blizzard — Blizzard 2.0 — has proceeded to implement their part of the Faustian bargain. … [Read more...] about Blizzard Jumps on the Social Justice and Identity Politics Bandwagon
Imperfect market competition
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience. Ad verification is supposed to be integrated with every ad networks, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it. IAB guidelines specify five key areas covered by ad verification vendors: Site Context Geo-Targeting Ad Placement Competitive Separation Fraud Detection: Click fraud and impression fraud Some vendors will also bundle ad viewability and audience measurement services with … [Read more...] about What Publishers Need to Know About Ad Verification Companies
If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it. ― H. James Harrington Quick question: How much effort do you put into creating high-quality media for your website? Don't answer that, it's rhetorical. I know you put in all the effort that you can; any serious publisher does, it's otherwise not possible to survive on the hyper-competitive web. Now, for a non-rhetorical question: Do you measure user engagement on your website? Sure, you have Google Analytics installed, but how does that give you any special insight over anyone else? Don't get me wrong, Analytics is a great tool, depending on your knowledge-you can do some amazing things with it, but you can't do everything. You can't accurately track time-on-site (most commonly used web analytics tools let you do it but it's not precise), scroll depth, user attention zones and many other such intelligent metrics that will get you … [Read more...] about Do You Really Know What Visitors Are Doing on Your Website? Here’s How You Can
Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Despite the many leaps in ad technology in recent years such such as programmatic buying and real-time bidding, fact remains that digital advertising is still imperfect at best and inefficient and fragmented at worst. In the race to squeeze the last revenue dollar from their ad inventories, publishers are known to always be experimenting with new hacks, with varying levels of success. One such hack which has been around for some but is only recently gaining popularity is header bidding, also known as advanced bidding or pre-bidding. Should you implement header bidding too? If yes, how? Read on to find out. What is Header Bidding? Header bidding is an advanced programmatic technique which allows publishers to open their inventories to receive bids from multiple ad exchanges before making a call to their ad server … [Read more...] about Is Header Bidding The Next Big Revenue Optimization Hack?
My name is Eric and I’m an editor. I’ve been a freelancer for many years working with various companies, marketplaces, students, professionals, journalists, entrepreneurs, copywriters, travel portals, bloggers, musicians, and all other facets of writers. If you’ve submitted a post here at ShoutMeLoud, you may have had an encounter with me. Some of those encounters may have been favorable, and others, well, maybe not so much. First, let me start off by answering this question: Editors are essentially grammar nerds. We seek to make sure that everything the writer is saying is said in the most attractive way possible. But not everyone has a favorable opinion of editors. Here’s why: They nit-pick. They change words and phrases that you think didn’t need to be changed. They’re often at odds with your artistic vision. But there’s one thing you need to remember: Editors are writers, too. I am a writer. Honestly, I’m much more of a writer … [Read more...] about I Will Show You How to Make Your Blog Professional in 15 minutes