Are you a social media addict, you think it’s the best you can do, have a wish to start career in this profession. Not to worry then! It’s not that difficult, how those so-called marketing GURUS could make you feel. If you can write well and think well then you can join the RACE. This guide is short but fruitful if you follow it accordingly. 1) Are you super active on Social media? It’s important to be an active user on all the popular social media platforms, it creates the awareness of your name prominently b/w different group of people. Being a super active user means daily interaction and keeping people involved in something interesting. People take more interest in those users who update their social networks more often than those who login to their accounts once in a week. Step 1 – Become Active on Social media: Interact with your friends and followers on a regular basis Always post the content of their interest Create and insert information on all the … [Read more...] about 5 Steps to Start your Career in Social Media [Guide]
In social media
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?
With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
Stumbles, Google+, Facebook likes and Tweets will only give you a rented audience. It’s like living in a house, paying the rent and knowing in your heart that you will never own the house. Twittering away in Twitterverse will not get you your audience. A very famous philosophical question comes to the mind – “if a tree falls in the forest, does it make a sound“. This is exactly happening when you tweet or stumble or when you socially speak online. While social media is becoming increasingly tough to understand and manipulate, there is always hope for the beginners. Also, especially when Google started considering Social signal as one of the ranking factors, it’s become essential for us to optimize our site for Social media presence. Though, things to keep in mind is: Just adding social media buttons doesn’t mean you will get hundreds of Retweets and share, but you need to do more. A recent study on twitter showed that no one really heard what you … [Read more...] about Four Social Media Techniques from Alexander The Great
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business