A Twitter Website Card is a good way to increase your website traffic when you tweet or even when someone tweets a link from your site. It is a “sign” that appears automatically on a tweet when you add a link or when someone else does it from another tweet account. It works as a attribution of the owners content. A Twitter Website Card allows you to show information differently than just text or images alone, even if someone else links to you, it allows you to show the preview images or thumbnails you want. You are able to customize the title and description too. For example, when you watch a YouTube or Vine video from twitter you are actually using a Twitter Website Card. The “Player Card” allows you to watch videos without leaving twitter. It is as easy as adding a few lines of code of HTML in your website to make it work, also you can use a plugin (WordPress) to do it faster. This way, any user who tweets links to your website will automatically generate a … [Read more...] about How to setup Twitter Cards to Increase your Traffic?
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PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. — Eyal Katz, Adngin Someone without an experienced ad-ops guy (or a whole team of them) may not be able to cope with the sheer effort of adding/removing line items, getting advertisers, creating better inventory packages, customizing campaigns, and other tasks that are necessary to create a private haven for your impressions. “Exactly! Let’s just keep it democratic and go back to open marketplace.” That would be great in principle. But online advertising is in a … [Read more...] about How to Increase Your Revenue With Programmatic Private Exchanges
If you are new to SEO or internet marketing, you might not be familiar with the importance of optimizing your website’s individual pages including those that showcase your products. Optimized product pages will not only bring traffic or visitors to that specific product but also increase the likelihood of additional sales or better “add to cart” conversion rates. Specially when it comes to E-commerce sites, Shopping cart buttons are one of the Key point for getting more conversions. Many things impact your effectiveness of Shopping cart buttons, which includes Call-to-action buttons, prominent placement, Page load time, Layout and many more. Here in this article, I will be discussing some of the points which will help you increase the conversions or you can keep this points in your mind, when designing your next product page. When it comes to Squeeze pages, it works differently and we have discussed this earlier here at : Why my Squeeze page converts better than … [Read more...] about How to Increase Ecommerce Landing Page Conversions
A few days back, Harsh talked about optimizing Thank You pages for increased ROI & I’m extending the series by sharing optimization tips to increase conversions from your 404 pages. But before all of this, refer to this well-written guide to understanding what a 404 error page is & how to optimize it for search engines. Are you finding conversions decrease after users stumble across a 404 error page? The 404 page can actually count for a lot if you are careful in planning its optimization. Can you guess the average lifespan of a webpage? It’s about 100 days. Links can be problematic for things like deleted or moved content, or if there are any changes in the permalink structure. Being realistic, you may lose one-quarter of your total links every seven years. When a user opens any of your bad links, he/she will see a 404 error page. (They can get the same results by a mistyping a URL or by clicking on a truncated link.) I personally hate the standard 404 error … [Read more...] about 7 Tips To Increase Conversions By Modifying 404 Error Page
One thing you want for your website is a decent amount of traffic. That means you’d want new people every day to find the way to your site. After all, if no one find’s your website or your online shop, how are you going to make money? If you open a business (even if it was just a lemonade stand) you can open the doors at 8 am and close them again at 6 pm, and you are in peoples faces. Even if you don’t go out and advertise, the chances are that people will come by. Something in your shop window might have attracted them. Maybe they are interested in one of your products, or they were just taking a walk and just wanted to check out the new corner shop. If you start a website, a blog or an online shop it becomes a lot harder to get people to enter it. In this article, I will outline three great ways to increase your traffic that I personally use to push my own blog: PPC, guest blogging, and social media. Before I move ahead, with my three simple ways to increase … [Read more...] about 3 Ways to Increase Traffic to your Website