Welcome back to another edition of the MMO Business Roundup, random bits of industry news that are interesting but probably not worth their own post, let’s be honest. So we’ll start with Britain’s Prince Harry, who is apparently on a tear to show how out-of-touch he is. At a mental health event where he was rightly “smashing the stigma that surrounds mental health,” he also lit into Fortnite and social media, singling out the game as bad for children and in need of a ban. Gamigo’s ambitions apparently don’t stop with its buy-up of Trion Worlds last year: Yesterday the company announced it has bought out WildTangent, a games publisher that is probably best known for that annoying games program stashed on your new Dell or HP computer. The exact amount isn’t disclosed; the press release puts it in the “mid-single-digit million US dollar range,” and the company says it’d “expected to contribute to revenues with a … [Read more...] about MMO Business Roundup: Prince Harry vs Fortnite, China’s big thaw, Gamigo’s new acquisition, and industry transparency
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Google is looking at losses worth $750 million (and climbing) ever since 250 brand-advertisers pulled their ad spend following a Times Inc. report, which revealed Google’s seemingly uncaring stance on brand safety. The dust is only now beginning to settle (after Google’s vehement promises of tougher policies, third party measurement, and a string of DFP updates). Not much has changed for publishers, and despite Google’s recent show of fair-play, advertisers’ trust in GDN’s ability to provide safe content to advertise against might be a little harder to gain back. The YouTube exodus itself could be real or just a show of concern; advertisers shouldn’t be crying foul after rooting for cheap inventory at scale (as programmatic promised) for years. It comes with a cost, and all the direct-response advertisers knew that going in. The possibility that their ads would end up against extremist content was part of the bargain. Uncertainty is the by-product of … [Read more...] about Google’s Brand Safety Loss is a Win for News Media Looking to Strike Direct Deals
Hey Shouter, First of all, I missed you all and missed writing here for one complete month. From December 1st I stopped publishing anything on ShoutMeLoud, as I was busy with my wedding. I got married on 7th December 14, and after that I travelled to the beautiful country of Bali and Singapore. It was a tough decision for me to stay completely away from work, but I decided to stick to it so that I can enjoy my wedding with full-heart and when I resume work there is no looking back. Moreover, after blogging for six years, I have put my blogging business on Auto-pilot, and staying away for a while didn’t affect the business. ( I will be sharing some interesting facts about the blog running on auto-pilot for one month in the next post). Now we are at the end of 2014, and I will ensure that 2015 will be a great year for you and all other readers of ShoutMeLoud. I will share my plans and strategies later but first let me share few stuff from my … [Read more...] about Back After Break – [Wedding Pictures] & Exciting News
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017