The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized mobile app impressions (down to 6% from 12% the year before). Only 3% of all (global) mobile video impressions came from APAC. Now, all of that may be true. But it’s one platform, and there’s a whole lot more to the state of ad tech in a region as diverse as APAC that’s worth a look. Zenith’s Advertising Expenditure Forecasts states that between 2016 and 2019, advertising expenditure in Asia Pacific will grow by USD 30B. Put that in context: APAC will be contributing nearly 50% more ad dollars than… North America, which will grow by USD 20B. Western Europe, which will grow by USD 11B, Central & Eastern … [Read more...] about The State of Ad Tech Industry: Asia-Pacific
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Home » Web Hosting » Hostgator Vs Dreamhost: Sensible Web Hosting Providers of the Industry When it comes to building an online business be it small business or large-scale business, you need a website. When it comes to building a website, most users prefer WordPress content management system. WordPress is widely used for a reason: they offer excellent features both SEO wise and user experience wise. Upwards 18% of the websites built world-wide are using WordPress. And when you are using WordPress to create self-hosted sites, you need a hosting to place and manage your sites. Web hosting place a vital role in your business as it not only affects your loading speed but it also plays a huge role SEO wise. When it comes to picking a web hosting service for WordPress sites, there are so many options are available and it becomes really hard to choose the best one among them. Your choice of picking the right hosting service for your WordPress sites becomes even harder when … [Read more...] about Hostgator Vs Dreamhost: Sensible Web Hosting Providers of the Industry
“Isn’t this thing Illegal?” baulked my friend when he learnt that I’m headed for a Hackathon. I had been accepted to my first offline Hackathon since I landed in the United States almost a few months back. This is about HackIllinois 2016, and moreover, it is about how Hackathons are changing the face of the Tech industry, for good. As I received my first acceptance to the prestigious HackIllinois 2016 at The University of Illinois – Urbana-Champaign, I was excited just as anyone who were to attend their first Hackathon, that is completely paid for, every sense. Being one of the biggest Hackathons of the mid-west regions, HackIllinois 2016 kicked off on a fine weekend on 19th February. The event was attended by over 1500 hackers ranging from developers, designers, aspiring entrepreneurs and over 150 companies seeking talent and some amazing things to be built over the span of 3 consecutive days. Hackathons: What they are like exactly? At its core, … [Read more...] about Hackathons: They’re taking over the Tech Industry and why do they even matter!
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017