Give me six hours to chop down a tree and I will spend the first four sharpening the axe. — Abraham Lincoln On the surface, web publishing seems like an easy task, especially with the new generation of content management systems that do all the legwork for you. However, anyone who’s worked with websites for a long enough time will tell you that it’s not foolproof, let’s say: You need to change the font size You need to add a call-to-action The site crashed and you need to restore it The new theme is great but the red border is horrible A plugin is breaking your site You need to migrate your site You need to add code snippets for added functionality Your traffic is great but ad revenue is dismal You want to A/B test your ads but don’t know how You would like to serve your own ads This can go on… All these issues are pretty common, you need to learn a little more than the basics to tackle them effectively. Keeping this in mind, … [Read more...] about Key Technical Skills for the Modern Web Publisher: Markup, Programming, Ops
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Firefox is one of the best browser for developers. There are many handy Firefox Addon for Web Developer which will help them to boost their productivity and help them with project development. The emergence of Mozilla Firefox in the world of browsers, back in 2004, was received eespecially well among the guild of web developers. On the one hand, some looked on favorably by the mere fact of being free software . For others, the most compelling feature was to be cross-platform , allowing them to continue developing for the web in the same environment in which they did for other applications without having to change operating system. But it certainly ended most convincing is the modularity offered by the system extensions , with the browser gained widely adaptable to their competitors. Now, almost eight years later, Firefox’s growth has been enormous, and largely has benefited by importing part of the fame and the possibilities of … [Read more...] about Best Firefox Addon for Web Developers and Designers
First there there was Google Panda that penalized low quality websites and then after a year there came Google Penguin which penalized websites that violated Google’s webmaster guidelines. In 2010 Matt Cutts (head of Google’s Webspam team) announced that Google is incorporating site speed in search ranking. It literally means that websites that load faster will be ranked higher than sites which are slow. Google’s philosophy is that faster websites create happy users and it improves the user experience. It appears like patience is a virtue but not for web users as New York Times reports that an eye blink is just too long to wait for impatient web users. And Google’s advice was We encourage you to start looking at your site’s speed — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet. I ignored their advice as I was focusing on content, design, and other stuff. But last month I became … [Read more...] about How To Check The Page Speed Score & Performance Of A Web Page