SocialOomph is another social media tool designed especially for Twitter. It was known as the original tool made to keep a track on follow and unfollow, inactive accounts, sorting profiles without images, or bio and many more. Additionally, it has a series of features categorized in base features, auto-follow and auto-dm features, facebook features, social update submission, scheduling and posting blog posts and use of keywords to find friends to follow. … [Read more...] about Most Useful Social Media Tools
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What should the CMOs do? The younger generations are more familiar with social media networks. A junior employee can know more about social media sites when compared to the CMO of the business. We can call the junior staff digital natives. … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
Why social media is the best? Social media sites like Facebook, twitter, YouTube and LinkedIn have very large audience. You can bring massive traffic from any of these sources, but all you need is to have thriving fans in all your networks. The key factor to bring traffic from social media sites is to work only on one social media site at one time, not on all the sources. … [Read more...] about Social Media Vs SEO: Which Is the Best Way to Bring Traffic?
Focus on the group which are your potential customers or would be customers. Focus on the geographical location on which country are you going to sell and segment the users from that country as finely as you can to suit your particular niche. Choose the right social media channel for your promotion. Each popular social media channel has its own user profile, engagement metrics and other parameters. Though you can have presence on all channels, focus on that one which gives you maximum return on your investment. If you want to promote your product via a video Youtube is the primary channel for you, all other channels can supplement your efforts on promoting the video on YouTube. Similarly if you want to connect with professional people LinkedIn is the channel to go with. Profiling each and every social media channel for various ad related parameters so that you can send your marketing message to the right people is the key. Focusing on the right channel will only add to your success, on … [Read more...] about Advanced Social Media Tips To Beat The Competition
Use Mention to reveal more brand mentions on Twitter and Facebook. Moreover, you can set the language in which you want to track mentions, which is very handy for local brands operating in non-English-speaking markets. To find brand mentions in Twitter, take the advantage of the Advanced Search feature. … [Read more...] about The 30-Minute Social Media Workout for Every Marketer