No matter how much trouble it causes to publishers, the truth is that adblock drew the line on crappy online advertising. Media-sellers / buyers / ad tech vendors can debate the ethics and morality of “snatching away” the primary source of revenue that fuels free online content, but that isn’t going to slow adblock adoption down anytime soon. In their helpful primer on adblocking, IAB put forth some ways for publishers to deal with losses. Their proposed method began with Detecting adblock > Explaining why users should whitelist > Asking for a whitelist > Lifting restriction/Limiting access to content as per users’ response. A fair number of websites have tried it, including Forbes, Telegraph, Indiatimes, ComedyCentral, and more, with mixed results. While this detection-restriction method is working pretty well for some websites (like Forbes, Bild.de), many others like Telegraph, IndiaTimes, ComedyCentral, etc. left the race … [Read more...] about How to Create an “Ad-Lite” Experience for AdBlock Users
Legal ad network
Update: 29th March 2017 Got a response from Commission Junction team & this time it was positive. Here is the final response: Hello Harsh,After some discussion we have decided that redirection of the type you are using is acceptable and compliant so you can continue with that. There are other situations in which redirection is not allowed and you should understand that for us the term cloaking means to hide. We realize that some people have a slightly different idea about what cloaking means, but the original meaning is to hide.cloak … to hide, cover, or disguise (something). Do read the whole story as this is an interesting read. You would learn a lot of things as an affiliate, brand, affiliate managers & a blogger. Having an affiliate program for your product helps in more sales; this is a well-known fact among all progressive companies. However, the challenge is to decide whether to create a self-hosted affiliate program or use an affiliate … [Read more...] about How An Affiliate Network’s Mistake Is Making GoDaddy Lose Business [Updated]
But Media.net is one of them. (Media.net is Yahoo! and Bing’s network for contextual ads.) However, the higher the quality of the ad network, the harder it is to get approval. We have seen the same for AdSense approval & BuySellAds Approval. Last time, when I wrote a detailed review of Media.net, many users talked about not getting approval for the Media.net ad network. Most of the applications were rejected & let me tell you, rejection is always disappointing. I didn’t get lucky with my micro-niche site; it got rejected. Sigh… Well, it would be wrong to blame bloggers or even Media.net for rejection, as Media.net doesn’t limit itself to only judging website content. They look for a lot of factors before accepting or rejecting an application. Just in case you don’t know, once you get an approved account with them, you will get a dedicated manager who will help you at every stage … [Read more...] about How To Get Media Net Approval Within 5 days (Smart + Legal Way)
Google AdSense is a massive third party ad network that lets people buy advertisements through Google AdWords that are then posted on the sites of owners who are enrolled in AdSense. The idea is that these website owners can make a little extra money on the side while advertisers spread the word about their business and Google picks up a profit. Learn How to create an AdSense account It’s a pretty simple system. Basically, whenever a web user clicks on an ad, the advertiser pays some money which is then split between Google and the host site owner. Obviously the owner of the site cannot click on their own ads and they can’t force users to click on them either! Webmasters who do click on their own ads have their accounts deleted so that fraud is prevented. So it all looks good on paper. Where is the AdSense scam? Well, it lies in the junction of two facts: Google can ban your account if they even suspect a teensy bit that you might have done something to … [Read more...] about Is Google AdSense Scamming You?
Let’s talk about the publishers for a change. Media sellers (aka publishers) are already losing massive chunks of revenue from ad blocking, both on desktop and mobile. Then they are supposed to be held accountable for, just, all of the fraud and pay for “cleaning up the mess” (like in this impassioned post). Even though the publishers who sold premium inventory on private ad exchanges to brand-consistent advertisers have also been victimized by fraud… Ten per cent of ad impressions from premium programmatic ad campaigns are fraudulent (triggered by bots). The surprise was the ubiquity of the fraud. It is not just no-name websites; it also affects premium publishers. — Bill Duggan, VP of Association of National Advertisers (Source) Meanwhile, growing emphasis on viewable impressions could open the doors to further trouble… (Often) Viewability as quality produces its opposite: viewability as clutter. There are threads of connection between the … [Read more...] about How Publishers Can Fight Ad Block, Fraud, and Viewability Problems