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A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic is broadly classified under the following categories: Direct (when someone types in the URL directly in their browser and lands on a website) Paid (traffic acquired from Google AdWords, Facebook advertising, and other paid sources) Social (traffic that comes from users sharing content on social media) Referral (traffic that comes in from inbound links) Organic (traffic that comes in from search engines such as Google, Yahoo, and Bing). Paid traffic can work for e-commerce stores where the margins are high, so the cost of acquiring a lead is sufficiently covered by a sale, that’s why you see all those ads by Amazon. This doesn’t hold true for publishers however, because ascribing even an estimated value to a lead is much more difficult process. Therefore, web publishers have to rely mainly on … [Read more...] about Guide: How to Increase Organic Traffic

Back in December, film editor and author Jason Bailey wrote a piece on Flavorwire called How the Death of Mid-Budget Cinema Left a Generation of Iconic Filmmakers MIA. He spins a tale of the booming movie industry of the ’80s and ’90s, when mid-budget films were commercially feasible and commonplace. By the turn of the century, however, the movie industry had bisected itself; studios stopped committing resources to mid-budget films, “betting big on would-be blockbusters” instead and generating a hard-scrabble indie scene in their wake. As Bailey’s title suggests, that dramatic shift uprooted a generation of brilliant filmmakers and cheapened the art of films and filmmaking for everyone. It’s no stretch to say we’re witnessing the same phenomenon in the world of MMORPGs. Our Titanic; their WoW Prior to 2005, mid-budget MMOs were common. We had a dozen or two of them, all contentedly putting out patches and … [Read more...] about Working As Intended: ‘Multiplex monotony’ and the death of the mid-budget MMORPG

Get Revelation Online nowRevelation Online is officially official this morning, having soft launched into a no-wipe beta this morning. It’s old hat to you folks who bought early access packs, and you can still do that if you’re so inclined, but now everyone can jump into the import for free. We’ve rounded up the launch trailer and all of our coverage to date below. Happy launch day! Revelation Online has officially launched on Steam with free welcome packs - [AL:Rev]Happy Steam launch, Revelation Online! Yep, as promised, My.com has ported the free-to-play game to Valve's popular platform all official-like as of today. And it's not even using the early access tag. "Publisher My.com is proud… Revelation Online plans to join the Steam parade - [AL:Rev]Not wanting to be left out of the party -- and the expected profits -- of joining up with Steam, Revelation Online has announced that it will be coming to the platform. When will that happen?… Perfect … [Read more...] about Revelation Online soft launch is here! Check out our roundup and trailer