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Explainer: The Four Types of Programmatic Deals

August 30, 2017 robert Leave a Comment

Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals

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Long Tail Pro Tutorial: How to Find Low Hanging Keywords

February 8, 2016 robert Leave a Comment

Home » SEO » Long Tail Pro Tutorial: How to Use Long Tail Pro to Explode Your Search Traffic The #1 purpose of increasing your search traffic is to increase your website sales. If you are not making sales or income from your website traffic, no matter how much traffic you are getting, it’s all waste. Most people either struggle to increase their search traffic or sales. Did you know the #1 reason most people fail to increase their traffic and income? They are not using the long tail keywords. Now, let’s think for a moment about what makes someone to buy from your site. What most people do when they want to buy something online? They use Google to find more information about the products they want to buy, right? For instance, if someone is interested in buying an iPhone, they first search for “iPhone reviews” before buying them. Most people use even broader keywords like “iPhone reviews 2017”, “cheap iPhones to buy in … [Read more...] about Long Tail Pro Tutorial: How to Find Low Hanging Keywords

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7-Point Checklist to Increase Your Overall Website Traffic

May 18, 2016 robert Leave a Comment

There are so many ways you can implement from optimizing your content to finding better keywords to search engine marketing to grow traffic to a website or blog. But there are always only few strategies that give you the best results. There are few strategies which NEVER get old (such as guest posting, email outreach, Infographics etc). This detailed guide is written for the sole purpose of helping people who are struggling a lot of increase their website traffic. If you are one among them, try implementing the 7 point checklist mentioned in this post to immediately improve your website traffic. Are you ready? Let’s get started without further details. How to increase your overall website traffic quickly? If you are blogging for a while, you already know the fact that SEO is an ocean. No matter how many strategies you use, there are still many more things you can do to boost your search traffic and rankings. But the basic optimization starts with your blog. If your blog or … [Read more...] about 7-Point Checklist to Increase Your Overall Website Traffic

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7 Niche Health And Fitness Ad Networks For Publishers

February 23, 2015 robert Leave a Comment

Niche (a.k.a. vertical) ad networks are dedicated to delivering advertising to a specific audience and as a result have a few advantages for both advertisers and publishers compared to the larger, more generalized ad networks such as Google AdSense and Yahoo! Advertising. Advertisers benefit from niche ad networks because they help them reach a more targeted and informed audience, even though the overall impressions may be lower. Publishers on the other hand, typically witness higher click through on the ads, which translates to higher revenue. Here are a few niche ad health and fitness ad networks that may be worth trying out if you publish fitness-related content. With over 1,000 websites in their network, Adprime Health is one of the largest ad networks that target the health market online. Some of the websites in their network include My Health News Daily, MedHelp, Mothering, DailyRX, About.com, The Diabetes Daily, and more. Adprime Health network promises a higher ROI by filling … [Read more...] about 7 Niche Health And Fitness Ad Networks For Publishers

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Propellerads – $300 per day with viral traffic

February 2, 2016 robert Leave a Comment

Several months ago I wrote an article on how to make $200 per day with Viral websites. If you want to know how to add $300 per day more with Propellerads then this article is for you. When I wrote that article more than a year ago I didn’t expect it to go “viral”. A lot of people contacted me in 2015 to learn more about how everything works or simply because they’re putting some work and wanted some feedback on the results they’re achieving. With over 600 comments it’s one of the top 5 articles on my blog and I know the reason behind it is the “simplicity” of the game. But as many of you can see, creating a viral website isn’t that easy. In fact, from over 600 comments I have in that article maybe just a couple dozens of them are from people telling me that they started their viral website and made it work. Some of them make $50 per day, and some of them are making more than $500 per day. The rest is just people asking … [Read more...] about Propellerads – $300 per day with viral traffic

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