Say it quietly, but MMORPG games aren’t really a niche activity anymore. As much as some of us have come to love the feeling of being a subculture, it’s no longer an accurate description of the MMORPG gaming community. Once upon a time, the stereotypical image of people who played RPG games would be that they were socially inadequate; people who don’t have many friends or connections, and struggle with social skills. The very existence of MMO games confirms that there are way too many people out there, like us, who enjoy the hobby, for it to be considered weird. Star Trek Online was such a huge success on the PC that they ported it to current generation consoles, and continue to update and refine it to this day, eight years after it was initially released. Everybody who plays ‘Grand Theft Auto’ or ‘Red Dead Redemption 2’ online probably doesn’t even realize they’re playing an MMO game. Some of the more aggressive types who play … [Read more...] about Out Of The Shadows: Fantasy Goes Mainstream
Ever since becoming an MMORPG player and especially since covering these games professionally, I’ve realized one of my greatest pet peeves is the attitude the broader video games media maintain toward our genre. I don’t want to accuse with too broad of a brush or construct a strawman here, but too often I’ve read articles covering MMOs as if the author were either worried about contracting some sort of horrible disease by even mentioning the game or suffering from a superiority complex about how much better other types of games were. Somehow worse are the sites that employ a “token” MMO player as a writer, as if to foist this terrible genre on some lunkhead so that the rest of the staff can cover the latest groundbreaking edition of Call of Duty, Madden, or Battlefield. See, I don’t claim that MMOs are better or worse than other video games, yet they do have something special that seems to elude journalists who sneer at grinds or roll their eyes … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
While eSports is growing incredibly quickly in the West, it's still a niche market. That's not the case in China though. According to Bloomberg, premier tournaments like the King Pro League get as many as 240 million daily views, which is 2x the audience of last year's Super Bowl. The King Pro League is the biggest tournament of the year for the mobile MOBA Honor of Kings (Arena of Valor in the West) and it's currently the most successful game in China (and with $400m in monthly revenue, also the world). In the image below 18,000 fans are watching 10 players duke it out in Honor of Kings: Source: Bloomberg / ImagineChina Besides simply drawing in big crowds and impressive viewership numbers, eSports is expected to grow into a $3 billion a year industry by 2022 according to data from Goldman Sachs: Further reading: Bloomberg's Inside Tencent's Gambit to Dominate a $13 Billion Esports Arena FacebookTwitterReddit Related … [Read more...] about eSports Is Already Mainstream In China
How big a deal with the lootbox controversy that finally hit the mainstream last year? Pretty big, SuperData argues. In a new blog post, the analytics firm argues that “the loot box controversy hampered Star Wars Battlefront II out of the gate” as shown by the game’s monthly active users compared to its predecessor’s, and that the resulting dumpster fire has caused publishers to rethink lootboxes and self-regulate or at least modulate their greed – an effect we’ve already seen in the MMO industry too. “At the upcoming E3, we’re likely to see presenters announce ‘no loot boxes’ or that paid content is ‘cosmetic only’ in order to get on the good side of creators and hardcore gamers,” SuperData predicts. “Loot boxes won’t disappear anytime soon given their success in games like Overwatch (over $600M of loot boxes sold through February 2018). In the short term, though, ‘No loot boxes’ … [Read more...] about SuperData examines the lootbox controversy’s effect on EA and the gaming industry
Advertising and marketing are two important aspects which defines the success of any business in this competitive world. It is highly important for a business to get noticed in order to develop itself as a brand. With the internet evolution at its peak , blogging is emerging as the best platform and great choice for many brands to advertise and market their products for free. Right from introduction of print media, companies have smartly utilized the power of advertising to market their products to the farthest corners of the world creating a trustful brand along the way. It was the dawn of a whole new Advertising industry. Businesses even today rely on this advertising industry to stand tall among the tough competition. Advertising industry often focused on the major mainstream media such as Print, Radio, and TV to promote bands. However, as the internet media experienced a huge growth in the past couple of decades, these traditional advertising media have got some tough … [Read more...] about How Blogging Is Emerging As A Mainstream Media for Brands?