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Some of the biggest advertisers and brands are spooked by the sophistication of fraud and the entire media supply chain’s apparent inability to eliminate it. Criminals prey on big money, especially in inefficient, non-transparent systems with many touches, low or no accountability, and poor measurement. (For them,) Digital media is THE perfect place to hunt. That was Marc Pritchard (of Proctor & Gamble), speaking on what his company intended to do about it at IAB ALM 2017. He revealed their 4-step action plan, in which P&G decided to only do business with digital media entities that have gotten certified against fraud from TAG in 2017. On a similar note, all of La Quinta Inns & Suites’ 2015 insertion orders specified that the brand will only pay for human traffic. Methbot drove it home: By Q3 of 2016, a previously low-volume bot signature that WhiteOps had been tracking since a year had scaled beyond anything seen in history—reaching as many as 137 million … [Read more...] about Publisher’s Guide to Ad Fraud Prevention in 2017

Facebook is one of the most browsed website and with 850 Million active users, you can expect how popular this social Networking site is. There are many Facebook shortcut Keys which will help you to browse Fb quickly. Along with Facebook Keybaord shortcuts, I’m also sharing a useful list of Facebook emoticonswhich you can use to spice your Facebook status updates and chat. Read: 10 Facebook tips and tricks you should know Facebook Status update ideas to get more likes. Keyboard shortcuts helps you to do things quickly. We have already shared Twitter keyboard shortcuts and now we are sharing a list of Facebook keyboard shortcuts and Facebook emoticons and smiley’s which will help you make most out of Facebook. Facebook Shortcut Keys: Go to search box – alt + /Send a new message – alt + m Home page – alt + 1Profile page – alt + 2Accept or deny friend request – alt + 3Go to messages page – alt + 4See notifications – alt + 5Go … [Read more...] about List of Facebook Shortcut Keys and Facebook Emoticons

Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?

The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience. Ad verification is supposed to be integrated with every ad networks, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it. IAB guidelines specify five key areas covered by ad verification vendors: Site Context Geo-Targeting Ad Placement Competitive Separation Fraud Detection: Click fraud and impression fraud Some vendors will also bundle ad viewability and audience measurement services with … [Read more...] about What Publishers Need to Know About Ad Verification Companies

You voted, I listened. After putting out there three possible candidates for a Halloween season retro playthrough, my Twitter followers selected LucasArt’s cult classic adventure game Grim Fandango for a romp. That’s perfectly fine with me. My dirty secret is that I never got to finish GF. I owned it back in the day but the game glitched out on me a quarter of the way through and I wasn’t able to continue and complete my adventures. Then I threw it on the pile of “I really should go back and replay the whole thing” and kind of forgot about it. But now that there’s a remastered version on GOG.com and I have some time to retro game again, the excuses end here! Grim Fandango was a really hard sell back in 1998 when it first came out. The whole premise of an adventure game themed to Mexico’s Day of the Dead was really strange (and even Pixar seemed to have difficulty wooing the masses with its talking skeleton flick Coco). I thought it was a … [Read more...] about Grim Fandango: Year One