Google Analytics needs no introduction. It’s such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google’s chief business officer announced that over ten million marketers and websites use this tool to gauge how effective their online presence is. Barely a year later, in January 2013, BuiltWith’s report indicates that the number has grown tremendously to 17,586,002 websites or 57.3% of all websites using Google Analytics, including majority of the top 10,000 sites based on Alexa and Quantcast rankings. That is how popular Google Analytics is. (While writing this, it is being used on this blog too) I’m guessing you’re using Google Analytics, or perhaps thinking of installing it to your website. And why not? It’s free, it’s very useful, and it’s so easy to use. But did you know that there are also Google Analytics alternatives available? There’s at least 30 such alternatives … [Read more...] about The Top 31 Best Web Analytics Tools | Google Analytics Alternative
Marketing analytical tools
How significant it is for webmasters to keep a close watch on the traffic driven to their website from any given source. Out of those numerous social networking platforms which are already integrated with websites these days, Twitter is a predominant one. Therefore from a webmaster’s perspective, it is your constant endeavour to know the outcome of your activities in dragging traffic and to get concise analytics of every minute to large details such as effectiveness of Twitter button on your website or amount of web content getting shared over Twitter. Interestingly enough, just as Facebook Insights or Google analytics, Twitter yet does not have a built-in arrangement. But there of course are some Twitter analytics tools for the marketers to cheer up. Twitter analytics tools are an exceedingly helpful way to understand how well the traffic generation strategies are implemented, which of them are delivering the desired results or which can be discontinued. There is no question … [Read more...] about Top 10 Twitter Analytics Tools Explained
#Hashtags, #Hashtags everywhere! The world went berserk since Twitter’s Hashtags were introduced back in 2009. The world was so serious about it to the extent that Hashtag was the ‘Word of the year‘, even Facebook announced Hashtags recently in June 2013 and also there was a baby named ‘Hashtag’! You can go on and say a lot against Hashtags and their importance, but their value is unquestionable in this world that is insanely connected. The internet is made up of long and short messages delivered online and Hashtags provide with a way of grouping such messages, where one can search for a hashtag and get the set of messages that contain in it. Quoting Wikipedia: The first use of the term “hash tag” was in a blog post by Stowe Boyd, “Hash Tags = Twitter Groupings,” on 26 August 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society’s New Words Committee. Hashtags are not much different to the … [Read more...] about 4 Twitter Hashtag Tracking and Analytics tools
Social Analytics tools let you know how your social media marketing campaign is actually doing. They are an extremely important tool because if you don’t know if your campaign is or is not working, how can you ever correct problems you may be encountering? I mean, you can’t even really pat yourself on the back if you don’t know how good of a job you’re doing, am I right? Yet these social media analytics tools and programs are so much more than that. They can help you to run your campaign through a single site, or find out what type of demographics are being most drawn to your site and content. It can help you track how a content strategy is going. They can even help you organize your work flow by allowing multiple individuals manage your pages to varying degrees- set up by you, the administrator or manager. Now that you know how amazing Social Analytics softwares can be, you’re probably wondering which of the crowd is the best, or at least the best for … [Read more...] about 4 Top Rated Social Analytics Tools For 2016
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!