When hearing the word "spy," we usually think of a man with perfect hair in a black suit equipped with sophisticated gadgets and a gorgeous woman beside him, both of them trying to track down an enemy. In business, "spying" means knowing the strengths and weaknesses of your competitor. This will help you with your business goals and allow you to plan out your next move. Since we are currently in the era of technology where almost everyone in business uses the internet for marketing, spying doesn't necessarily mean having to hire someone to physically follow your competitor around. Here are some of the best online tools for spying on your competitors. Top 17 Online Tools for Spying on Your Competitors 1. SEMrush It also helps you to discover all keywords your competitor is currently ranking for on any given page. It can also find the keywords that are driving most of your competitor's traffic. SEMrush is an all around great tool. Their pricing starts from $99.95/month and goes up to … [Read more...] about Top 17 Online Tools For Spying On Your Competitors Marketing Strategies
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The world is filled with pain points in different forms, and people are not immune to these problems. This may raise the desire to get over a struggle or find the solution to a particular challenge. It is common to see people spend money to find relief to what's bothering them. They are always ready to buy the product or service that will offer them permanent relief from those painful problems or challenges. However, you should consider this good news as a marketer. You can capitalize on the struggles of your customers and strategize on how to use them to your advantage. How can you go about doing that? The answer is simple: Offer a solution to their pain points. How can you achieve that? Read on… The objective is very clear - provide relief for the pain of your customers. The bad news is that you can't achieve this if you don't know the source or nature of their challenges. It is, therefore, imperative to start off by pinpointing their pain points. The good news, however, is … [Read more...] about How To Find Your Customers Pain And Use It As A Powerful Marketing Strategy
Newsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty. This is because for email campaigns, you’re targeting a sort-of pre-qualified base: people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers. This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns. When done correctly, email marketing can greatly improve conversion rates that will significantly raise your bottom-line especially held against other marketing efforts of similar cost. Read on to learn how to conduct a successful email campaign A/B test. 5 Essential elements of Email marketing strategies: Deciding what to test The first step when setting up a A/B testing protocol is making a … [Read more...] about Creating Email Marketing Strategies that Convert: Guide to A/B Testing
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?