To keep up with industry news and trends, here’s a list of publications and learning resources you should follow. Sure, you won’t become an industry “guru” in a few weeks, but you’ll keep up with the industry and use the knowledge to your advantage—one you’re clear about strategy, even getting help to get things implement is easier. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Media industry events 2017
While some are working on a broad solution, others are going after more specific problems. One such problem is ad fraud. According to ad verification company Adloox, businesses could lose over $16 billion dollars this year due to ad fraud, up from an estimated $7 t0 $12 billion in 2016. Clearly, this is problem that’s not going away on its own. … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
the lockbox scuffle as various countries turn their watchful gaze on the industry and self-regulation collapses in a puddle of shrugs; the Crytek lawsuit against Star Citizen studio Cloud Imperium; the potential for dead online games to skirt DMCA laws; multiple Pokemon Go-inspired lawsuits and criminal trials; the end of the Warner Bros. and Tolkien estate lawsuit; the continuation of the Oculus/ZeniMax Media lawsuit; the cease-and-desist filed against Asheron’s Call emulators; and a whole ton of Blizzard lawsuits, including the capsizing of the Bossland cheaters following multiple Blizz victories. My favorite, however, is Andrew’s research into whether lockboxes legally constitute gambling – from last January. Enjoy! … [Read more...] about A look back at the MMO industry’s law dramas of 2017
3. The course corrections Every video game launches with bugs, some more severe than others. And in this day and age, patches and updates are expected for pretty much all titles. But unless you’re playing an MMO of a sort, those updates and patches will start to trail off soon enough until the game has been abandoned and the team moved on to a different project. An MMO has a dedicated live team — and that makes all the difference. There’s always the hope that even years down the line, some of these problems might be addressed and fixed. … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
World of Warcraft: Classic servers arrive midway through the year. They see a brief population surge, followed by a whole lot of people swiftly leaving while claiming that the servers ere somehow mismanaged because they wanted something other than the actual true-to-vanilla servers. It’s because of bugs/balance/something other than the actual inconvenience, definitely. In a darkened room, a man chuckles, lights a cigar, and whispers, “You think you want it, but you don’t.” Somewhere in the distance, a wolf howls. … [Read more...] about Massively Overthinking: Our MMO predictions for 2018