To keep up with industry news and trends, here’s a list of publications and learning resources you should follow. Sure, you won’t become an industry “guru” in a few weeks, but you’ll keep up with the industry and use the knowledge to your advantage—one you’re clear about strategy, even getting help to get things implement is easier. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Media industry events 2017
Blockchain’s biggest asset–decentralization–is also its biggest weakness in the digital advertising space. Due to its distributed nature, where transactions are verified by “miners” around the world, blockchain technology simply can’t analyze or process real-time advertising transactions fast enough. Current confirmation times for a transaction to be validated and added to the public ledger range between 10 and 30 seconds. … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Call of Duty swatting incident leads to man’s death in Kansas - A case of gamer "swatting" in the U.S. has led to the death of an innocent father of two in Kansas earlier this week. According to… Crytek sues Star Citizen developer Cloud Imperium, alleging copyright infringement - Update: We've updated with CIG's official statement to us below. Crytek is suing Cloud Imperium Games and Roberts Space Industries, the companies behind the sprawling and… New Zealand declares lootboxes not gambling under the law - Are lootboxes gambling? It seems like such a simple question, but it really isn't simple from a legal or ethical standpoint, and the answer has a… Hawaii state rep Chris Lee urges gamers to contact their local governments about lockboxes - Say you were a legislator concerned about the lootbox/lockbox gambling issues in gaming. How would you actually go about drafting a law that targets predatory monetization… Fortnite settles one of its … [Read more...] about A look back at the MMO industry’s law dramas of 2017
8. The artistry and design Large open-world RPGs are all the rage these days, from Zelda to The Witcher, and everyone seems to fall over himself in praising how vast and explorable these settings are. Personally, I’m not always one to be awed by size alone, but such exclamations in media make me want to point at how large, detailed, and designed some of these game worlds have become. There is just so much art, music, sound, and design that goes into making these ever-expanding game worlds, and just because most MMOs don’t look as photo-realistic as the top AAA games on the market doesn’t mean that they lack visual and audio talent. Plus, isn’t it more fun to ooh and ahh over neat vistas or dungeon bosses when you’re visiting them with friends? … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
Amazon’s New World will eventually be proven to be vaporware, but John Smedley’s team is going to come out with a neat little MMO thing that gets us excited in his visions again. Ashes of Creation and Crowfall are going to pick up serious steam this year and begin to generate a ton of buzz. World of Warcraft is going to have a strong year based on the new expansion and classic server buzz, but it won’t see the typical expansion high based on the apathy levels of Battle for Azeroth’s announcements. … [Read more...] about Massively Overthinking: Our MMO predictions for 2018