Takeaway for Publishers: Much like Buyer personas of Marketing, knowing your audience makes all the difference between success and failure. Audience Extension feature of DoubleClick for Publishers can help you evaluate your audience and their interests and refine your ad inventory to maximize CTR and optimize your revenue as well as their engagement with your publication. … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From
Mobile app marketing case studies
As Dynamic Adverts reached Instagram, marketers can reach their potential users more effectively. The updates to the custom audience allow you to targeting your users more precisely. Like New York Times achieved 25% increase in their subscriptions through Facebook, you can also make such a great achievement for your business. … [Read more...] about Dynamic Adverts on Facebook – What Marketers should Know?
Though you can actually create more than one variation and take your mobile users through several tests, the results you record can differ in all variations. It may even appear that the original version gives higher conversion rates than others. … [Read more...] about How To Use A/B Testing To Convert Your Mobile Users
Have great customer service experiences that you’d like to share? What’s a brand that you find has really effective customer service? Do hit up the comments section and let us know if a brand went out of their way to make a difference with you! … [Read more...] about Learn From These 7 Awesome Customer Service Lessons On Social Media
What’s new in the month of July From last few months I have worked on honing my skills and trying to be more organised. I started blogging out of my passion and from last 5 years I have blogged about things that matter. In last couple of years, a lot has changed around blogging and it’s becoming a main-stream media and I realised this is the right time to make changes in the way I blog, and learn the things that would help me to continue and grow as a blogger. My last 2 months were spent networking and meeting some of the pioneer of online marketing, and learning something new from them. If you are also an accidental blogger like me, I suggest you to focus more on stats and numbers to grow your blog. More over you need to be more organised and targeted to keep up with the growing pace of blogging. I will definitely share my learning in coming days, for now let me share few of the important updates around ShoutDreams in the month of July. … [Read more...] about ShoutMeLoud July 2014 Stats and Income Report