Native is great. But it’s not without flaws. For those who don’t know, “The basic philosophy of native advertising revolves around making ads appear less like ads. For instance, while browsing through the food section of BuzzFeed, you may come across a story titled “The Evolution of Pizza”, which has been sponsored by Pizza Hut.” [Related reading: Top 7 Native Ad Networks for Online Publishers] This is great for brands driving increased awareness and recall. Not so much when it comes to moving product itself. Attribution in native has always been a challenge. “Native advertising is most commonly used by brands to promote awareness and establish themselves as a thought leader. But as many digital marketers are used to tying ads to sales results, à la search and direct-response marketing programs, publishers are hearing more demand for native ads to demonstrate proof of performance. As a result, more call-to-action buttons are showing up in … [Read more...] about Native Works: Inside Revcontent’s Play at Proving Native Ad Performance
Mobile web ad network
Mobile-based impressions and clicks are primary growth drivers for digital advertising. That’s one major takeaway from Digiday’s State of Mobile Advertising cheatsheet. Other interesting tidbits are about internet usage on mobile (71 percent), ad spend on mobile web ($24 billion), and Google’s mammoth share of mobile web ad spend ($18.9 billion). To spell it out: Mobile is now the primary device for internet users. Web publishers simply can’t afford not to be mobile-first, even in their ad revenue optimization efforts. Back in 2015, we created a list of tips that’ll come in handy as you work on mobile web monetization. In 2017 and going forward, you’ll also need to remember: Your ad sales team probably doesn’t care about user experience. Chrome will force them to do so. It’s safe to assume that users’ tolerance for ads is inversely proportional to the size of their device screens. But that’s not the only reason … [Read more...] about The New Rules of Mobile Web Monetization
Combining the strengths of native advertising with the power of programmatic delivery has been at the forefront of ad tech evolution for a while now. It’s the perfect match of contextual targeting with scale and therefore a win-win scenario for both advertisers and publishers. Most importantly, even users commonly find native ads to be more relevant and less intrusive than a lot of other common ad formats. AdNow is an ad network that’s been leading innovation in the native advertising space for over two years now. Founded by a group of people with experience in digital marketing, real-time bidding, pay-per-click, mobile advertising, media buying, and big data — AdNow is the amalgamation of all these to create a hybrid native ad format for publishers who want to extract more value from their desktop and mobile ad inventory. As of 2016, AdNow has 1,90,000 partners and serves over 4.2 billion impressions to 900 million users across 107 countries. This is how AdNow works … [Read more...] about AdNow: A Hybrid Native Ad Network that Combines Context with Scale
Most web publishers are familiar with Google AdSense, in fact, it’s usually the first tool they turn to when they first decide to monetise their website with display ads. AdSense is a great product. For the lack of a better way to put it: It just works. All you need to do is sign up, insert a verification code in your website, create ad units, and then place them at the appropriate locations on your site. Of course, this may be a little bit of an oversimplification, there’s a lot of tweaking, experimentation, and optimisation that you’ll need to do in order to get the most out of AdSense… but setting is up is a pretty straightforward process. However, AdSense is just one ad network and the ad ecosystem is pretty vast. And for those who’ve been around for a while, there are many lucrative options to consider. For the purpose of this post though, we’ll keep the conversation limited to ad exchanges. Maybe you’ve heard of ad exchanges before in … [Read more...] about Ad Networks vs Ad Exchange: What’s the Difference? Which is better suited for you?
Social Media websites can drive insanely great traffic to your blog if you have a good social media marketing strategy. But it can drive fair amount of traffic if you just submit blog posts regularly to your social media profiles. Social media traffic is as important as organic traffic from search engines as we can’t rely on Google alone. They continue to push algorithmic updates like Panda, Penguin and who knows the next could be Giraffe. It means that we must diversify the way we get traffic. I’m going to list the top social media and other websites that you shouldn’t ignore or must use as part of your social media marketing strategy. I’m NOT going to list all the stupid social media or the so called web 2.0 sites out there as I’m going to focus only on sites that can drive traffic to our websites in one way or the other and not for building backlinks. Though the traffic quality of social media can’t be matched with that of organic traffic, it is … [Read more...] about Top 30 Social Media (And Web 2.0) Sites To Drive Traffic To Your Blog