Before we get into this, let’s make one thing clear: Direct ad selling is NOT just for big league publishers. Any publisher with original content and human audience can do it. As concerns about brand-safety and advertising fraud steer advertisers away from programmatic, enterprising publishers have a lot of leverage to pitch their ad space directly to advertisers. WSJ promoting its ad space on Adage.com Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. In return, networks take a revenue share (for instance, Google AdSense keeps 32% of the money advertisers pay to appear on your site) or fixed price fee (as charged by Amazon Transparent Ad Marketplace). There’s no denying the scale of automated (aka programmatic) sales, nor the ease of managing them with a host of reporting, monitoring, and optimization tools at hand. Compared to that, selling ads directly is a time-consuming, resource-intensive business … [Read more...] about Direct Ad Sales: How (and Why) to Sell Your Ad Inventory Directly
Can you call yourself a content marketing expert? Even if you answer “yes”, there are still lots of ways to enhance your performance. Even if you’re one of the 42% of B2B marketers that claim to be effective at content marketing, you still have a bunch of room for improvement. If you desire to make the most out of your content marketing efforts, you must know what strategies to implement, and most of all, what tools to use. Good keyword research, the perfect social media marketing strategy, and the best search engine optimization skills all can contribute immensely to your success as a content marketing expert. Unfortunately, when it comes to content marketing tools, a lot of the ones often recommended by the experts are very costly, and the average content marketer can’t afford them. Now, here’s the good news: There are a bunch of free tools out there that you can also use to get the same results, and many of them are owned by big G … [Read more...] about 10 Free And Useful Google Tools No Blogger Should Ignore
Sometimes spectacular talents — whether for art, words, code or seo — don’t gel well online, even for the exceptionally gifted. Artists do art. Writers weave words. Programmers code. And seo specialists do whatever it is they do to get websites crawled, searched, seen, acknowledged, linked, and liked online. To get all four talents working together on one blog with just the right thoughts, eye candy, professorial-level geekness, and social status is an accomplishment usually only admired and appreciated by those who do it for a living. Even so, most — if not all — of these 8 great social media web design blogs have found their own unique ways to translate all their artistry, technical website savvy, word sculpting, and social acumen into web design blogs definitely still worth following on Twitter in 2015: 1. A List Apart @aliapart L. Jeffrey Zeldman, Founder, Publisher, Executive Creative Director Founded in 1997 as a mailing list, ALA’s … [Read more...] about 7 Web Design Blogs To Follow on Twitter in 2015
What is your definition of financially stable people? Well, according to me, financially stable people are those who are in control of their money instead of the money governing them. Their revenue doesn't essentially decide how financially successful they are, their selections and significances do.This is one rule which is followed by all the successful people around the world. If you want to be one of them, read below to know the traits present in rich and successful people. 1. They occupy themselves with positivity and escape from negative thoughts When you reside on negative sensations, it causes you to contract your attention and makes it hard for you to see the great depiction. Positive thinking, on the other side, can make you more creative, inspired, and able to do experiments because you're not occupied by your own negativity. 2. They do not fear of sacrifices The financially successful will accept a decline in income, use second-hand things, and downsize their house … [Read more...] about What Do The Richest And The Most Successful People Have In Common
What is Typography? Typography the art and a technique of printing with movable type. The composition of printed material from movable type. We can also say this is the arrangement and appearance of printed matter. Everyone knows about basic of typography, but one need to take care of lots of factor while designing a website or wordpress theme. People often forget about web safe fonts, they haven’t idea which font is supported by all browsers. Typography is not just about selecting a font, or even distinguishing one typeface from another. Typography also consists of: Selecting a Web safe font. Its Color/contrast. Its Size. White Spacing. Its Line height/Latter Spacing. Today, I want to take time to analyze how to select correct text typography design in different cases. This tutorial will help at the moment of selecting a text type. In any case, it depends on what do you want to convey with this type, because many times legibility is as important as the character of the type. … [Read more...] about What is Typography And How To Select Best Font?