The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience. Ad verification is supposed to be integrated with every ad networks, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it. IAB guidelines specify five key areas covered by ad verification vendors: Site Context Geo-Targeting Ad Placement Competitive Separation Fraud Detection: Click fraud and impression fraud Some vendors will also bundle ad viewability and audience measurement services with … [Read more...] about What Publishers Need to Know About Ad Verification Companies
Online fraud prevention
Going in 2016, probably the best web monetization strategy is to simply have more than one strategy. With ad blockers eating into ad revenues across the board, bloggers and web publishers are feeling the heat. Thankfully, when it comes to alternate means of revenue generation… there’s no dearth of options. You can choose to sell affiliate products, optimize your existing ad operations, or even sell digital products and content subscriptions using micropayments. In this post, we cover 30 monetization plugins for WordPress that will help you boost and augment the money you earn from your blog. Type: Touch based monetization The WordPress Mobile Gesture Monetization plugin from errnio adds tools to enhance touch gestures on your mobile site and improves UX while generating new channels of monetization in addition to whatever ad setup you may currently have. The four touch gestures that are activated when you install this plugin include: Scroll: When users … [Read more...] about 30 WordPress Monetization Plugins to Help You Make More Money
No matter how much trouble it causes to publishers, the truth is that adblock drew the line on crappy online advertising. Media-sellers / buyers / ad tech vendors can debate the ethics and morality of "snatching away" the primary source of revenue that fuels free online content, but that isn't going to slow adblock adoption down anytime soon. In their helpful primer on adblocking, IAB put forth some ways for publishers to deal with losses. Their proposed method began with Detecting adblock > Explaining why users should whitelist > Asking for a whitelist > Lifting restriction/Limiting access to content as per users' response. A fair number of websites have tried it, including Forbes, Telegraph, Indiatimes, ComedyCentral, and more, with mixed results. While this detection-restriction method is working pretty well for some websites (like Forbes, Bild.de), many others like Telegraph, IndiaTimes, ComedyCentral, etc. left the race while they were still … [Read more...] about How to Create an
Do you want to make online payments quickly and safely with a minimal fee? Then, give a try to ePayments. It’s the game changing digital payment platform that allows you to make online payments effortlessly. It doesn’t matter whether you’re a blogger or an eCommerce site owner, ePayments helps you quickly manage your online funds with a minimal transaction fees. If you are wondering what it is all about and how can you make use of this digital wallet to your advantage, let’s get into the details without much ado. Let’s start with the basic question. What is ePayments? ePayments.com is an online payment platform (aka digital wallet, eWallet) which is created for fast, cost-effective and secure payments. It’s especially useful for Bloggers Freelancers SEOs Digital marketers Small businesses eCommerce etc Their digital wallet allows you to transfer and receive funds online from anywhere in the world. They are easier to operate and secured to managed … [Read more...] about ePayments Review: Is It the Best Digital Wallet for Bloggers?
There's a ton of work that goes into setting up an e-commerce shop, but it's worth the effort. Offering your products online means they can reach anyone with an internet connection. It also means that more people will be able to discover you, maybe from a Google search, or from social media. Whether you're selling physical goods (t-shirts, posters) or digital goods (e-books, illustrations), an e-commerce site will help you find your customers. Thanks to WordPress, building an e-commerce site is easy. With the right tools, your online shop can launch in just a few days - or even a few hours. WordPress has provided two major e-commerce platforms for creating shops online: WooCommerce WP eCommerce In addition to these two, hundreds of plugins have been created to add extra functionality to each of these platforms. It can be overwhelming to get started with the technical side of building an e-commerce website, so it's good to start with the basics. You can figure out later which extra … [Read more...] about The Complete Guide To Starting An E-Commerce Site