October is just around the corner, and World of Warcraft players know what that means: Brewfest! Yes, everyone’s favorite booze-centric celebration returns for another year, bringing with it a slew of festivities including wolpertinger chasing, ram racing, and of course storming the Grim Guzzler and brutally murdering dozens of bar patrons for trinkets and a shot at exclusive Brewfest mounts. Completing the various Brewfest daily quests will, as usual, reward players with Brewfest prize tokens which can be redeemed for a variety of delightful prizes, including Brewfest outfits, battle pets, heirloom upgrades, and of course subscriptions to the prestigious Brew of the Month club. Achievement hunters will also have plenty on their plates, as the event brings with it a slew of new achievements related to the festivities, and completing all of them will earn players the Brewmaster meta-achievement and title. Meanwhile, MOP reader Sally tipped us a Twitch clip of a WoW player … [Read more...] about World of Warcraft cracks open a cold one with this year’s Brewfest, WoW player multiboxes with 26 accounts
Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying: ‘No. I don’t want your ads.’ — Raja Rajamannar, MasterCard’s Global CMO If you wrote about financial services, Raja is the type of potential advertiser who might have bid for your impressions. Your impressions are a proxy for your audience—advertisers aren’t paying to stick their ads on all corners of the internet. They’re paying for their message to be seen, and the ability to reach and influence a specific set of audience. But why would your audience actively choose to be irritated by intrusive advertising, when they can just enable adblock and save their bandwidth? Mostly, they won’t. And this means you lose ad revenue. If you have an audience, giving them a clean browsing experience is key to monetizing effectively without sending them … [Read more...] about How to Recover Ad Revenue Lost to Ad Blocking and New Viewability Metrics
Earlier this month, we published a simpler guide to header bidding technology. A programmatic technique that works from within the user’s browsers and gives unprecedented uplift in yield; header bidding is a game changer in programmatic buying and selling. Years ago, people used to say the same thing about RTB. RTB is like online shopping… at once a mere convenience and also a game changer. Did we shop before the internet? Yes. And yet now we have more options, shop more efficiently, can personalize our experiences, and yes – often find better prices. As a result, we shop more and the total commerce pie has expanded. — Josh MacFarland, CEO, TellApart (Source) In this short post, we compare header bidding vs RTB and see how the two programmatic techniques differ. What is RTB? It stands for Real Time Bidding. Simply put: RTB is an impression-level auction happening in real-time (in the time between the user requesting a web page and the page load completion). … [Read more...] about Header Bidding vs RTB: What’s the Difference?
Are you interested in buying expired domains? Do you want to grab the best domains with high PR and get all the information such as PageRank, domain age, backlinks about the expired domains? Well, you are in the right page. In this detailed guide, I’m going to talk about all the necessary information about buying expired domains and I’ll also show you top 10 sites to buy expired domains. Let’s talk about the most basic stuff first. What are Expired Domains? Everyday thousands of domain names get expired. The reasons can include any of the following. Some people just may forget to renew their domains Some people who are not interested in renewing their domains Some people who don’t want to pay more for their domains etc Most SEO enthusiasts love to pay for expired domains because few expired domains are like golden nuggets in terms of SEO and money. Here are 5 simple reasons you should consider buying expired domains over new domain names. Expired domains … [Read more...] about Top 10 Marketplaces To Find And Buy Expired Domains
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. — Eyal Katz, Adngin Someone without an experienced ad-ops guy (or a whole team of them) may not be able to cope with the sheer effort of adding/removing line items, getting advertisers, creating better inventory packages, customizing campaigns, and other tasks that are necessary to create a private haven for your impressions. “Exactly! Let’s just keep it democratic and go back to open marketplace.” That would be great in principle. But online advertising is in a … [Read more...] about How to Increase Your Revenue With Programmatic Private Exchanges