Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Outsource inventory management
Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary, ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used ad-serving technology is their ability to unleash innovative and vertical focused solutions, guides and knowledge throughout the year. Take look at the innovation of DFP in 2014 and you’ll see why publishers, big and small, love DFP. So we decided that since we have already spoken quite a bit about DoubleClick for Publishers and its pros and cons, how about we take real world examples and success stories of major publishers who scaled their publications with … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From
Among entrepreneurs, e-commerce has become a popular way to make money online and a huge trend since last year. But why? E-commerce has always existed but it has become an easy and fast way to make money nowadays for people that find the right products to sell, and then manage to advertise correctly and sell lots of units fast. These advertisers had implemented several successful marketing strategies to scale their businesses, reporting hundreds and even thousands of sales a day. You may have seen their ads on Facebook, and even bought something. Some of them belong to a huge brand marketing team, some of them are people that manage their online stores by themselves without even seeing the products they sell. How is this possible? In this article we are covering this year’s trend: how to make money online selling products through an online store without stocking, handling and fulfilling products. We are talking about Dropshipping and below we are covering this business … [Read more...] about Shopify Empires – The process behind $100,000+ per month e-Commerce Stores
I hate to write “make money online” blog posts as it creates a sense of expectation. If you are a blogger, an internet marketer, or even a beginner then you already know that it is POSSIBLE to make money online. What’s interesting is that, there are plenty of ways to make money online — from selling ads, e-books, affiliate marketing, freelance writing, podcasting, consulting, designing, coding, etc. The idea of this blog post is to highlight some of those online income streams. Please don’t expect overnight success. The thing is, creating an income stream online requires a lot of work, patience, and some money too. If you are a beginner and is absolutely clueless about where to start then this blog post should help you to kick-start (and that’s the idea too). If you have any trouble with any of these options, leave a comment below or you can email me, and I will do my best to find the best resource to help you. Make Money Online With Your Website Do … [Read more...] about 101 Websites For Anyone And Everyone