Personal branding happens in many ways and many places. It is a dynamic process that you start and maintain, but never completely walk away from. Every time you post something online, go to work, or make a professional appearance at a conference, how you present yourself has an impact on your personal brand. Self-packaging Because your clothes, business cards and social media profiles play a big role in making a first impression, speakers and experts often refer to personal branding as “self-packaging.” Even Wikipedia, the default definition engine for much of the Internet world, resorts to this phrase: Personal branding is… a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. [emphasis added] There are a few problems with thinking of personal branding … [Read more...] about Personal Branding: Self-Presentation or Self-Packaging?
A couple of years ago, social media sites were a great source of entertainment and a means of connecting with friends. In recent years, however, social media has become a haven for marketing, sales, and networking (i.e. making connections with like-minded people). If your work is in any way related to digital marketing, your presence on social media sites is a necessity. In a previous post, I wrote about the social media sites on which an online marketer should have a presence. Today I will be sharing tips that will help you to improve your personal brand on these sites. One of the most common statements I hear from fellow bloggers or young entrepreneurs is: “I want my brand to be visible… not me”. In other words, they want to enhance their company’s visibility rather than their own personal visibility. Here is my take on that idea: You are your company. If you are growing, your company is growing. … [Read more...] about How to Build a Personal Brand (and Why You Need One)
Be it an individual or a business, it’s very important for everyone to get found on Google these days. There are many information which are already populated on internet either by us, or by the third party websites we use in our day-to-day life. For businesses it’s quite easy to get visibility on internet by creating a website, social media profiles and so on. Similarly bloggers like you and me can easily find a place on Search engine like Google or Bing with the help of their blog, but how about people like you who are still in college, or freelancers who don’t have an online blog or website. Even if I look at my habits of online searching, I mostly search people by their name online, and try to find as much information as I could. With social media sites like LinkedIn, Facebook, Google plus and many more, it’s quite easy to find information about someone. The only problem with information shared via social-networking sites are, at times we offer … [Read more...] about Brand YourSelf – Create Your Personal Branding Free WebPage
Being online is just not a cool symbol but now it has become a necessity. We can always use sites like Facebook, plus.google.com, LinkedIn and many others to live an online impression. But, nothing can beat what an online personal web page or better a website can do. It was last month when I opted for my About.me personal web page. I got to know about this service via my friend, who applied for it and asked me to try it out. While today when I was checking my mails I got the invitation from them. What is about.me? About.me – a site which provides you a beautiful personal page for free, which is not only easy accessible but might give your online identity a total new look and depth. A page, all about you where people can access all about yourself and your online activities. Interestingly, you can select what to share with your visitors unlike other social services. Look of this site is so cool and configurable. You can not only change its background … [Read more...] about About.Me : Create Free Personal Web Page for Branding
Facebook is one of the best free marketing tool and it’s Facebook fan page which works the best to reach to 900+ million users. We have covered a lot of tutorial on Fb fan page and if you just started with Facebook marketing, here are some resources which will help you to understand Fb fan page better: Facebook Voice : Comment/Like as User profile on Fan page: Earlier, if you are an admin of a Fb page, you can’t like and comment using your own profile. If you comment, your Fan page ID will be used. Starting today, you can now comment with your personal Facebook profile. This is useful for personal branding and giving yourself more exposure. This new feature is termed as Facebook Voice. Today, when I logged into Facebook fan page to update the new status here, at the top I saw this message saying : You are posting, commenting and liking as ShoutMeLoud – Change to Harsh Agrawal When I clicked on that link and liked my Fan page status update (Fan page I’m admin … [Read more...] about Facebook Page Admins Can Comment & Like with Personal Profile