What do you imagine when you think of CocaCola? What do you imagine when you think of Apple? Can you imagine the color and logo of both these brands? The majority of us can, and that’s the power of branding. If there is one thing to learn in business, it’s branding. Consistent branding is key to making your company, business, blog, or idea a success. However, most bloggers and webmasters who start a blog or a product company are not so accustomed to design and branding. Most of us use sites like Fiverr, 99design, and Freelancer.com to hire a web-designer to work on the branding aspects of our websites. And if you are working with a well-skilled designer, then that’s great. But if not, you will miss out on several important aspects of branding. What are these important aspects of branding? Apart from the company’s vision and mission statement, here are a few important visual aspects of branding that you need to implement ASAP: Logo Font … [Read more...] about Brandmark: Use Artificial Intelligence To Create Instant Logo & Brand Identity
Power of branding
As a blogger or reader, you might have seen people posting infographics for everything. Have you ever tried to realize the power of infographics. How it’s going to be useful for your blog and how your readers will get benefit with infographics. The interesting thing about infographics is that they are very much ingrained into our daily lives. We come across them all the time without even realising. Derived from the words ‘information graphics’, it’s pretty self-explanatory. Traditionally used in manuals, signs and graphs, they have more recently been propelled into a more socially popular culture. What once acted primarily as a function has now become cool and creative. Various platforms have picked up on this and they’re now commonly woven into various marketing campaigns. Forget outdated microwave manuals and dusty science textbook designs, infographics have created a modern twist on presenting information. The beauty of infographics is their ability to … [Read more...] about The Power of Infographics
Most individuals believe branding is strictly for large corporations with millions of dollars set aside for advertising. As an entrepreneur, I can say confidently that a strong clearly laid out “Branding strategy” is the reason why small startups outperform the giant corporations. Knowing how powerful a brand can be, I set out to build a strong brand image for my blog and in this article, I will be sharing with you the step by step approach I took. Before I proceed, please I want to state clearly that building a strong brand image for your blog is not a one hit affair. It’s a continuous process that should be done over time. So if you are prepared to build a strong brand image for your blog, sit back and please read on. Also check out: 8 ways to build a better brand for your blog How to build a Strong Brand Image: 1.Use a Unique Design through out the blog The next step to building a strong brand image for your blog is to use a unique design through out the blog. … [Read more...] about How to Build a Strong Brand Image for Your Blog
What is the highest impact activity for a startup in terms of marketing/branding? Many of you will say: Viral videos Low cost of user acquisition High conversion rates etc. But in reality, the highest impact you can have is through PR. By PR, I mean getting press and media attention. Let me elaborate: Media PR, offline PR, and online PR all reach a lot of people. It isn’t a particular niche or subset. It reaches everybody. Your startup’s story will be seen by thousands of people from all walks of life. Media sites have the highest SEO authority. A single backlink from a Huffington Post article or a Business Insider article can boost your site rankings considerably. Media coverage is like a forest fire. If one news agency catches it, everybody will cover your story. Once you get covered by a journalist, you can always reach out to them for another story. You cannot guarantee another viral video. The chances of getting your story covered on television are now higher … [Read more...] about (Real example of a PR win)
Blogging is more of an interest and later on it become a good way to make money. Initially, when an individual start to blog , he/she is usually worried about driving traffic. We all know more traffic means more money, but many of us are not aware of the fact, more loyal readers mean more trust & that will help you make more money in the longer run. Those loyal readers will help you get more readers & act as a brand advocate. To get loyal readers, it’s important to have a community around your blog. Now, the most common question is how to form a community? Community means a place where every one participates in order to grow. It’s never an individual work but a group work. When it comes to blogging, there are many ways by which you can create a community. To form a community, you need to have a niche. Reason being, with single interest people, will interact more. Idea is to bring the power of forum community into blogging. In the forum, it’s always … [Read more...] about How to Form a Community out of your Blog?