Newsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty. This is because for email campaigns, you’re targeting a sort-of pre-qualified base: people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers. This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns. When done correctly, email marketing can greatly improve conversion rates that will significantly raise your bottom-line especially held against other marketing efforts of similar cost. Read on to learn how to conduct a successful email campaign A/B test. 5 Essential elements of Email marketing strategies: Deciding what to test The first step when setting up a A/B testing protocol is making a … [Read more...] about Creating Email Marketing Strategies that Convert: Guide to A/B Testing
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The following tips are for those new bloggers who are not just new in blogging but the site or blog for which they are writing is also new and has very little or no traffic at all. Blogging is on rise these days. Everyone is posting on the web whatever he wants just to generate some good traffic. But getting traffic is not easy, don’t believe me? Ask yourself. Pre-Writing Activity Just don’t jump off writing quickly. There are some pre-conditions that should be met before you start writing any thing. Finding the Right Topic For me, this is the most difficult job. Finding what to write about is a such a vast topic that I cannot do justice with it due to limited scope of this post. The right topic depends on what your targeted audience is looking for and what you have to share with them. For example, if you are into Gadgets and Gizmos then its better to write something about them. You can also share news items with your readers. Let us work with an … [Read more...] about Tips and Tricks for Upcoming Bloggers
This is part 2 of our guide to setup your Shopify Store. We already covered the basics in part 1 (read here), now we’re going to show you how to setup some advanced features. Your main goal in e-Commerce is making sales and profit from it, thus, the importance of measuring your ad results is crucial. Facebook is aware of this need and provided us a tool to achieve it: Facebook Pixel. The Facebook Pixel is key for tracking conversions when you use Facebook Ads to drive traffic to your website. In one of our recent posts, we talked about How to set up Facebook Remarketing we talked about what is the Facebook Retargeting Pixel, its advantages and how to use it to make custom audiences from it. This time we are covering step by step the Facebook Retargeting Pixel set up on your Shopify store in order to measure your conversions. When you run Facebook Ads, using the Facebook Pixel to measure conversions is key to understand your visitor’s behavior inside your online … [Read more...] about Shopify – Create your online store (Part 2)
Though WordPress is the most astonishing content management system we’ve ever had, it comes with some limitations too. Page builders are simple WordPress plugins that allow you to easily develop and edit webpages and make the content presentation outstanding. They come with a significant number of templates to use and, most importantly, their simple drag and drop feature has eliminated the necessity of any coding knowledge. Thus, armed with these page builders, anyone without any HTML or CSS knowledge can design attractive websites easily. Here, we’re going to compare three well-acclaimed page builders: Beaver Builder Thrive Content Builder Visual Composer The main factors we’re going to look at are: Features Add-ons Working Procedure Price Pros and Cons So let’s take a closer look at each factor to decide which one fits your requirements the best. Beaver Builder WordPress Plugin Beaver Builder is an agile and advanced content builder with complete drag … [Read more...] about Which one is the best?
We all know the usual ways in which websites tend to annoy – fonts that are too small or too large, garish colors and backgrounds, music that starts to play even as the site loads, bulky images and videos that take too long to display and slow down loading time considerably, contrasting colors between backgrounds and text that hurt your eye, animations and graphics that are not necessary – these are just a few things that designers know they must avoid if they are to bring in visitors to their sites and keep them coming back. How to make a website annoying Technology: The trouble with technology is that designers assume they must keep changing with the times and adapting to the latest innovations. So the moment someone comes out with something new by way of web design, they jump to incorporate it into the sites they create. They don’t stop to think if the new feature is a help or a hindrance; more often than not, it’s the latter and that’s why … [Read more...] about 5 Ways You Are Making Your Blog Annoying