Content marketing is a competition for the chance to educate, amaze, amuse your readers. And the competition is tough; this means your content must not merely be good; it must be outstanding in order to be consumed and shared. Making content go viral is any content producer’s top goal and in this post, I will share my experience and the things I’ve learned about what makes people share content on the Internet. For those who are still not sure why content marketing and social shares are important, here are a few facts: Social shares improve your rankings in search Content marketing improves your brand recognition and strength Together, they positively affect conversion rates and customer loyalty Okay, here’s what you need to know in order to create powerful content that your readers will love. Emotions play an important part in making content go viral because humans often make emotional (and not logical) decisions. Some of you (including me) … [Read more...] about The Psychology of Social Sharing: 5 Things to Know about Viral Content
Psychology and social work
Send (Click!). It’s gone, now there’s nothing you could do except for an Email that would never get the response you expected it to. Text messaging and IM has led to a feeling of Instant gratification among the Internet users and have lost ground on the good old Emails. There are Emails that you send daily to others, and then there’s professional Emails that matter a lot and define your professional side of life. There a set of netiquettes that you are expected to follow to make your mark in your professional. If you might be thinking that Emails are not that significant in this new internet age, think again! According to a survey by the McKinsey Global Institute, reported in The Atlantic, workers spend 650 hours in a year on Emails! That simply illustrates the importance of Emails on the professional frontier. A single Email could even make or break someone’s career, so its something you must be careful not to fool around with. Asking for favours or … [Read more...] about 10 Effective Tips To Write Professional Email That Works
If you are at all into computer games, particularly PC and mobile phone games, then you have more than likely noticed the recent trend in game design to offer free games and then give the players the chance to purchase premium content that will make your game better than every one elses. Now, many of you must be wondering what it has to do with Blogging psychology, read on and you will understand some great marketing tips from gaming industry here. I have a friend who works in the game industry and makes these kind of games and we often talk about how the games can make money if they are free. I am not one of these people who likes to pay extra once I have bought a game or even got a game for free to make it better. It just seems to me that once you have paid that should be it. And that is apparently the view of most people, there is only a small fraction of people that will pay for this premium contentbut yet the games company still makes a profit. This is a break down of how gamers … [Read more...] about Blogging Psychology & Gaming Psychology : One and The Same?
The issue of colour is one that is often overlooked when you get to the design of your blog. Often where the social icons are placed or where your opt-in box should go takes priority but you should really have a closer look at how your visitors will react to your use of colour. I’m sure all of you have visited a website where you have instantly affected by the colour of it. Either it is far too bright and turns you off instantly or it is so plain that it just seems dull and there is no reason for you to stay around and even bother to look at the content. The truth is you need a mix between the two and you have to use colours to affect how readers interact with certain elements of your site. What Colours Mean For your Readers? All of the colours have different psychological connotations and will affect people in various ways. Colours have meanings for people which have been evolutionarily and socially enforced. These colours have just as much influence on the internet as they do … [Read more...] about Psychology of Colours in Web-design : How it Affect Readers?
When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened as Facebook remains the most popular social site with over one billion users. The latest social site to hit the web is Pinterest with an astounding growth rate that has had social media marketers all over the world excited. Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style