Wikipedia defines neuromarketing as: a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. It can essentially be seen as the process of applying the scientific method to the business world in order to understand what makes consumers tick and why. It’s a relatively new field and one that shows a lot of promise for business owners, marketers, and advertisers to derive the most value for every dollar spent. The learnings derived from neuromarketing are broad enough to be of benefits to people working in many other fields as well — especially bloggers and online publishers, since a large part of their success also depends on understanding the minds of their consumers and marketing themselves. In trying to accommodate everyone, invariably, nobody is satisfied — and blogging is no exception to this. In order to apply this knowledge, you’ll … [Read more...] about 7 Principles of Neuromarketing That Every Blogger Needs to Know
Qualitative case study
Don’t Know What to A/B Test on Your Website? Here Are a Few Ideas
Testing button colours is a starting point in any growth marketer’s career. I’m not saying it doesn’t work; it has worked great for many (case in point: Mitt Romney’s election campaign). I’m sure you’ve done other A/B tests like these, but I’m also quite sure you learned nothing much from testing a small change. Kaiser Fung estimates that 80-90% tests yield insignificant results. That’s a lot of time and effort down the drain; not to mention the dawning realization that you have no idea what you’re doing when it comes to conversion rate optimization. The way I see it is: Meaningless tests have been talked about so often that they seem like the magic solution to getting great conversions for everyone. We don’t want to come up with new hypotheses because that’s like, so exhausting. Who has the time to look at behavioral data, find a problem area, do the necessary research, and make some … [Read more...] about Don’t Know What to A/B Test on Your Website? Here Are a Few Ideas
Hostgator Vs Dreamhost: Sensible Web Hosting Providers of the Industry
Home » Web Hosting » Hostgator Vs Dreamhost: Sensible Web Hosting Providers of the Industry When it comes to building an online business be it small business or large-scale business, you need a website. When it comes to building a website, most users prefer WordPress content management system. WordPress is widely used for a reason: they offer excellent features both SEO wise and user experience wise. Upwards 18% of the websites built world-wide are using WordPress. And when you are using WordPress to create self-hosted sites, you need a hosting to place and manage your sites. Web hosting place a vital role in your business as it not only affects your loading speed but it also plays a huge role SEO wise. When it comes to picking a web hosting service for WordPress sites, there are so many options are available and it becomes really hard to choose the best one among them. Your choice of picking the right hosting service for your WordPress sites becomes even harder when … [Read more...] about Hostgator Vs Dreamhost: Sensible Web Hosting Providers of the Industry