It’s been a little while since we heard anything from Rebel Horizons, the self-billed “interplanetary sandbox MMORPG” from Entrada Interactive, but it would appear that the devs have been hard at work. The game resurfaced over the past couple of months to release some new images and videos via its official Twitter. The new screenshots show off some of the game’s presumably extraterrestrial environments, while the videos give players a peek at the outer walls of a settlement apparently called Red Sands and, more excitingly, provide a short demonstration of the game’s “functional life matrix” and quantum gates, whatever exactly those are. One tweet also notes that the game has recently begun internal PvP and AI testing, which hopefully means it’s one step closer to being ready for release. If you want to see the game in action, you can check out the new videos after the cut. Source: Rebel Horizons official Twitter. Thanks, Babagra.pl!SHARE … [Read more...] about Sandbox sci-fi MMO Rebel Horizons resurfaces with new videos
[Steam page] After years of trying to launch Metro Conflict in the Western market with regional partners, Korean developer Red Duck has finally decided to launch the sci-fi online FPS through Steam itself. Renamed as Metro Conflict: The Origin, basically there are 2 warring factions: the powerful authoritarian United Security Service (USS) and the rebels who are against tyranny, People’s Liberation Front (PLF). Both are fighting over food resources which have become scarce due to the eruption of the Yellowstone super volcano. During this Closed Beta 2 which just ended, we managed to try out the 2 AI bot modes, but sadly only 1 of the 2 live player modes. Generally, players can choose from any characters at the start, and subsequently switch between any of them during the re-spawn period. Each character has his or her own unique weapons and skills, although weapons can be switched by picking up those from fallen foes and allies when bullets run out. I can’t seem to find a … [Read more...] about – Brief gameplay during final hours of Closed Beta 2
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience. Ad verification is supposed to be integrated with every ad networks, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it. IAB guidelines specify five key areas covered by ad verification vendors: Site Context Geo-Targeting Ad Placement Competitive Separation Fraud Detection: Click fraud and impression fraud Some vendors will also bundle ad viewability and audience measurement services with … [Read more...] about What Publishers Need to Know About Ad Verification Companies
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Some of the biggest advertisers and brands are spooked by the sophistication of fraud and the entire media supply chain’s apparent inability to eliminate it. Criminals prey on big money, especially in inefficient, non-transparent systems with many touches, low or no accountability, and poor measurement. (For them,) Digital media is THE perfect place to hunt. That was Marc Pritchard (of Proctor & Gamble), speaking on what his company intended to do about it at IAB ALM 2017. He revealed their 4-step action plan, in which P&G decided to only do business with digital media entities that have gotten certified against fraud from TAG in 2017. On a similar note, all of La Quinta Inns & Suites’ 2015 insertion orders specified that the brand will only pay for human traffic. Methbot drove it home: By Q3 of 2016, a previously low-volume bot signature that WhiteOps had been tracking since a year had scaled beyond anything seen in history—reaching as many as 137 million … [Read more...] about Publisher’s Guide to Ad Fraud Prevention in 2017