With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
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Social media and SEO both are playing a vital role in driving traffic any blog. It's essential to spend your time wisely on these two different online mediums to reap the best rewards. Lets dig into the details without much ado.. Why social media is the best? Social media sites like Facebook, twitter, YouTube and LinkedIn have very large audience. You can bring massive traffic from any of these sources, but all you need is to have thriving fans in all your networks. The key factor to bring traffic from social media sites is to work only on one social media site at one time, not on all the sources. When you work only on one source, you can show much variance and spend quality time to build audience around your blog using that medium. In other case, you can't build great connections when you're spending time on all the networks simultaneously. One more major reason to consider social media sites to bring traffic is this, there'll be no panda or penguin updates ? You just need to work … [Read more...] about Social Media Vs SEO: Which Is the Best Way to Bring Traffic?
Ignoring social media platforms in your online marketing strategy is a thing that you can only do on the risk of losing a great share of online business and reputation. There are many posts around leveraging social media for your online business. But this one stands out of the crowd as it tries to bring in some really insider tips that experts employ to keep their edge. So here we go: 1. Focus on the right market niche: Unless you know what are your expectations, outcomes focus areas of social media optimization, there is only going to be a haywire attempt at getting things out of the campaigns. Focusing on the correct niche is the key. All successful online marketers do ample research before they start their efforts on any kind of marketing including the social media optimization thing. Here are the thing that you should keep in mind in order to successfully target your niche. Focus on the group which are your potential customers or would be customers. Focus on the geographical … [Read more...] about Advanced Social Media Tips To Beat The Competition
Any sportsman will tell you that short but regular training is much more effective than one huge effort every two weeks. The same applies to social media – devoting half an hour to it every day will benefit you more than three hours once a week. We’ve come up with a fast, 30-minute social media workout that would help any marketer grow and engage their audience, and gain influence in their relevant niche. But don’t worry, we’ve prepared some gear for you—we’ve made sure you are fully equipped with the best (and preferably free) tools! WARMING UP – Study your audience and define social platforms you should have a presence on Define your audience before starting any social media activity, and ask yourself these very basic questions: What audience do I want to target? Where do they hang out? How can I reach them? Here are some tips that might help you to find answers: Study your audience Make sure your audience on social media matches the … [Read more...] about The 30-Minute Social Media Workout for Every Marketer
1) What number and what kind of people I’m coming with my efforts in Social Media?2) How we will develop content specifically targeted to these people? The scope and work closely with relevant metrics, helping you determine the effectiveness of your campaign and how to improve your interactions. It is not only how many people are coming, but if you’re heading to the right audience and relevant at a time.Here are four steps that will help you examine and understand the scope and relevance of your message in a Social Media strategy. Step 1 – Determine the current scope This is the easy part. Your strategy in Social Media interaction likely involves multiple platforms.Measure its scope is to find how many people follow you or have chosen to establish a relationship with you on every platform. For example: • How many Twitter followers do you have?• How many Facebook fans?• How many YouTube subscribers?• How quickly your audience grows in each of these … [Read more...] about Four Steps to Determining the Scope and Relevance of Social media