Com2Us this week posted its third quarter revenue for 2018 and the results are positive. Third quarter sales amounted to $106.7 million USD with $33.8 million in profits, beating out the previous record of $26.5 million. Overseas sales accounted for 83% of revenue with North America and Europe accounting for 50% of those sales. For the future, Com2US is looking to expand its popular Summoners War title from the mobile gaming scene and into cartoons, comics, and other merchandise. They have also opened up pre-registration for Skylanders Ring of Heroes on mobile devices. (Source; Com2Us press release) Advertisements … [Read more...] about Com2Us Posts $106.7 Million In Sales
Revenue recognition 2018
South Korean gaming giant NCSoft reported their Q1 2018 earnings today with total revenue coming in at 475,159M KRW ($444M USD), down 11% quarter over quarter and up 98% year over year. As with their previous earnings reports, take a look at sales by game: Despite a slight dip from last quarter, mobile games continued to dominate, bringing in over half of the company's total revenues. Every other game saw a slight dip as well with the exception of Aion which saw a big jump which NCSoft attributed to a "change in monetization scheme" (sounds like they upped the p2w). In their investor call with analysts, NCSoft acknowledged that Blade and Soul 2 for mobile was delayed into 2019 after failing to meet expectations. The entire game will be getting redesigned and will be developed by an entirely new team (basically same deal as Lineage Eternal). Project TL on the other hand seems to be on track for a release sometime next year. South Korea remains the #1 region for NCSoft with over 70% of … [Read more...] about NCSoft Reports Q1 2018 Earnings, Aion Revenue Up, GW2 and B&S Down
NCsoft’s first quarter 2018 financial results are in, and it’s… kinda OK? Guild Wars 2 saw a big drop-off, though that’s to be expected since the previous quarter saw revenues from Path of Fire. “GW2 sales dropped 32% QOQ but increased 66% YOY, as some of the 2nd expansion pack effect was included,” NCsoft notes. Blade & Soul continues to perform well QOQ, though it’s lost a quarter of its revenue YOY, and Aion revenues surged, NCsoft says, “fueled by the change in the monetization scheme.” Lineage itself at one time seemed to drive the company all by itself, but it’s down QOQ and YOY too. So is the company’s mobile games branch, which was riding high on Lineage M last year but is now “stabilizing” at what one might assume is a more realistic number (which is still higher than the five big MMORPGs combined). As MMO Culture reports, the investor call itself admitted that Blade & Soul II for mobile has … [Read more...] about Revenues for all NCsoft MMORPGs are down in Q1 2018 except… Aion?
A new report by Newzoo shows that mobile gaming now makes up over half of the global gaming market by revenue. In their latest quarterly update to their Global Games Market Report, Newzoo forecasts that total gaming revenue for 2018 will hit $137.9, a 13.3% increase from last year. Mobile gaming will make up $70.3 billion (51%) of that total. The report also includes projections of the global gaming market to 2021. While mobile will continue to be the best performing segment, its success will not come at the expense of console or PC gaming. Both PC and Console gaming are projected to see increases in nominal terms though they will both lose market share to mobile. The report also includes a breakdown of revenue by region. China takes the largest cut: $37.9 billion (28%) of the global total. The US comes second at $30.4 though it would be interesting to see the platform breakdown for each region. One would suspect the US console share is higher than the global average since China has … [Read more...] about Mobile Gaming Now Makes Up Over 50% Of Global Gaming Market
Mobile-based impressions and clicks are primary growth drivers for digital advertising. That’s one major takeaway from Digiday’s State of Mobile Advertising cheatsheet. Other interesting tidbits are about internet usage on mobile (71 percent), ad spend on mobile web ($24 billion), and Google’s mammoth share of mobile web ad spend ($18.9 billion). To spell it out: Mobile is now the primary device for internet users. Web publishers simply can’t afford not to be mobile-first, even in their ad revenue optimization efforts. Back in 2015, we created a list of tips that’ll come in handy as you work on mobile web monetization. In 2017 and going forward, you’ll also need to remember: Your ad sales team probably doesn’t care about user experience. Chrome will force them to do so. It’s safe to assume that users’ tolerance for ads is inversely proportional to the size of their device screens. But that’s not the only reason … [Read more...] about The New Rules of Mobile Web Monetization