So it was just last week when I did a whole column asking whether Blizzard does, in fact, have a plan when it comes to World of Warcraft. Normally, that’s the sort of thing that signals to me it’s time to take a step away and sort of let things percolate for a while, but here we are and we’ve managed to have two things hit in the same week that wind up both pushing in mutually exclusive paths for leveling in WoW. On the left, we’ve got a survey that seems to do everything shy of outright saying that a level squish is incoming. On the right, we’ve got a leveling method people have been using to avoid getting hit by gear scaling being quietly nerfed into oblivion (or at least, that’s the goal; there’s some debate about how successful that’s been). And honestly, these events have been a good impetus to talk about Blizzard’s overall schizophrenic approach to leveling and how players are meant to actually experience this game because … [Read more...] about WoW Factor: Blizzard’s schizophrenic view of levels
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Factions in MMORPGs are a “love ’em, hate ’em, or largely ignore ’em until the studio remembers it has ’em and decides to shove ’em in your face all of the sudden” affair. Tyler over at MMO Bro certainly is not the first to deem them irrelevent, especially in PvE games, and call for their dissolution. “Factions really don’t add much to the experience of playing MMOs,” he writes. “They’re unnecessary, at best. The chief argument that seems to be put forth in favor of dividing players into factions is that it instills a sense of pride and faction identity, but I’ve never heard anyone clearly articulate why that’s actually a good thing. Mostly it just seems to feed toxicity between players.” As you chew on that, head on for more MMO essays, including a review of Final Fantasy XIV’s latest patch, aging out of World of Warcraft, praise for disliked games, and more! Unidentified Signal Source: … [Read more...] about Global Chat: Is it time to get rid of MMO factions?
The hype around Battle for Azeroth has once again brought the seemingly endless conflict between World of Warcraft’s Alliance and Horde into the spotlight. Despite being a long-time WoW player, though, I find myself giving serious thought to passing on this expansion altogether for the simple reason that I have long felt the factional conflict is, in a word, stupid. And that’s not just true of WoW. Factions in MMOs — or at least in PvE focused MMOs — have always been one of my pet peeves. They harm games far more than they’ve ever helped them. Factions Add Little First of all, it needs to be said that factions really don’t add much to the experience of playing MMOs. They’re unnecessary, at best. The chief argument that seems to be put forth in favor of dividing players into factions is that it instills a sense of pride and faction identity, but I’ve never heard anyone clearly articulate why that’s actually a good thing. Mostly it … [Read more...] about Factions Have Outstayed Their Welcome
Play EVE Online for freeOne of the most common comments you’ll see in articles about big events in EVE Online is that it’s a lot more entertaining to read about than to play, and that’s certainly true if what you’re reading is Empires of EVE. Written by EVE Historian Andrew Groen back in 2015 and published thanks to the support of over 3,000 players through a crowdfunding campaign, Empires of EVE tells the story of some of EVE‘s earliest and most deadly wars and political schisms. Cutting through all of the propaganda and player self-motivations in a political sandbox like EVE is no small task, and it’s complicated by over a decade of shifting loyalties, misinformation, propaganda, and misremembered events. Andrew is uniquely equipped to cut through many of those issues, collecting as accurate historical records as possible and delivering it all as a coherent, deeply compelling narrative that even plenty of non-players have thoroughly enjoyed. Andrew … [Read more...] about EVE Fanfest 2018: Andrew Groen on the sequel to his popular EVE Online history book
Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary, ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used ad-serving technology is their ability to unleash innovative and vertical focused solutions, guides and knowledge throughout the year. Take look at the innovation of DFP in 2014 and you’ll see why publishers, big and small, love DFP. So we decided that since we have already spoken quite a bit about DoubleClick for Publishers and its pros and cons, how about we take real world examples and success stories of major publishers who scaled their publications with … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From