This is the full version of entries that have been published in the last week! I just thought it might be nicer to have everything in one huge entry instead of in separate ones (either way: You can find all entries in the category labelled “rift vs. lotro vs. wow” on the right). The topic I wrote some time ago about “Rift vs. LotRO” is still getting readers almost every day. Unfortunately, it is probably not the kind of topic they were looking for. So, since I’ve played both games (at least for a little while), I thought I would make an elaborate posting about those games. I’m also going to throw in World of Warcraft because, apart from playing it as well, the big majority of MMO gamers have played the game or know something about the game, at least. :) (After starting to write this, I realised how long this entry would be in the end and decided to split it into different topics to be posted separately. So expect a posting every day for the next few … [Read more...] about Rift vs. LotRO vs. World of Warcraft – a closer look at all three MMOs (all entries in one)
Same as manual direct deals
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo their inventory and sell it via multiple channels to get the best value for every available impression. You’ve got: Semi-automated programmatic deals: Programmatic preferred (no fill rate commitment) and Programmatic guaranteed (fixed fill rate) are one-on-one deals with buyers for specific inventory packages at pre-negotiated CPM. Automated RTB: Real-time open and private auctions. Highly scalable and less resource-intensive model for selling impressions (and not just the remnant kind). Direct deals: There are also direct orders (manual direct deals) for native ads (roadblocks, sponsored content, page takeovers, etc.). And that’s without even throwing header bidding into the mix. How these techniques are prioritized is determined by types of impressions and buyers — with the goal being to sell every impression at best price. This is called an ad stack. In … [Read more...] about How Top Publishers Organize their Ad Stack
Earlier this month, we published a simpler guide to header bidding technology. A programmatic technique that works from within the user’s browsers and gives unprecedented uplift in yield; header bidding is a game changer in programmatic buying and selling. Years ago, people used to say the same thing about RTB. RTB is like online shopping… at once a mere convenience and also a game changer. Did we shop before the internet? Yes. And yet now we have more options, shop more efficiently, can personalize our experiences, and yes – often find better prices. As a result, we shop more and the total commerce pie has expanded. — Josh MacFarland, CEO, TellApart (Source) In this short post, we compare header bidding vs RTB and see how the two programmatic techniques differ. What is RTB? It stands for Real Time Bidding. Simply put: RTB is an impression-level auction happening in real-time (in the time between the user requesting a web page and the page load completion). … [Read more...] about Header Bidding vs RTB: What’s the Difference?
Whenever I publish a blog post I manually search Google to make sure that the post is indexed. And yeah, Google used to index my latest blog posts in real-time until few months back. Nowadays there’s a short delay in indexing but nonetheless, the crawling speed is not bad. Now what’s annoying is content scrapers. I noticed that another blog was copying all my latest posts by fetching the same from RSS feeds. And what’s even more uglier is that it’s ranking higher than me even though Google is indexing my articles before the spammer’s blog. It’s really embarrassing to see original articles showing as supplemental results (omitted results) on SERPs. And when I checked the content scraper’s website I noticed that 100% of the content is copied from other blogs by way of RSS syndication. Now what’s interesting is that the spammer is copying the articles word-by-word and is even linking to the original source (in my case) within the blog post … [Read more...] about Content Scraping? Here’s How To Deal And File A DMCA Notice