Paid links are considered as the easiest way to get your website quickly ranked in SEPRs; but only if you have good funds with you to spend on your SEO campaign. However, it is against the natural SEO which affects organic search results. And, it’s unfair with other website owners who either don’t have that much SEO budget or believe in natural SEO. Google launched Penguin update, which penalizes webmasters who build backlinks by buying backlinks. This includes buying low-quality or high-quality links. Once Google figures out a link is un-natural, your website is more likely to get un-natural link warning notice (If you have added your site in Google Webmaster tool), and you will notice a significant drop in traffic and keyword ranking. Let’s see what Google think about paid links and how it is going to affect your website ranking. Read: How not to get penalized by next Penguin update Paid Links : Good or bad for SEO? Paid link violates … [Read more...] about Paid Links and SEO : Will Google Panalize your Website?
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It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy. SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years. In this post, I will talk about few popular social media sites and how they impact SEO. How different social networks influence SEO: 1) Google Plus: When Google launched Google + last year, the main idea was to make personalized search more social and around your social circle. For instance, consider your blogger friend on Google+ had written on “How to Make Money on Internet“. And if you search for the same topic, you are most likely to get above post in your search results. Or, if your Google Plus friends like a certain … [Read more...] about How Social Media Impacts SEO
When we create a website, one of the most common issues we must address is how to list the site in search engines like Google. Whenever I talk to newbies who are not aware of how the search engine works, they think that they need to pay Google or other search engines to list their website. This is is not true, of course. You can show your website in a Google search for free. The only thing you need to work on is helping Google to find your blog. I have already shared my case-study on how to index your new website in 24 hours, and in this guide I will talk extensively about submitting your site map to Google’s Search console. Google search console (Formerly Google Webmaster Tool ) is a free tool that lets you control your website from the search engine’s perspective. I will not go into detail about GWT as I have already covered it in previous posts. In case you missed it, here is the first article to get you started: First we need to understand what a site map is, and why … [Read more...] about How to Submit Your Blog Sitemap to Google Search Console
It’s been more than a year since we all hated Panda. It seems like now it’s time for another animal to be hated by webmasters. The Google Penguin update is the name of the recent Google algo update which happened a couple of days back. Matt Cutts has confirmed this with his recent tweet. Like all other updates, this update affected around 3% of search engine results and affected a great number of high-ranking sites. This is one of those updates (after Google Panda) which created a rage among webmasters. People affected by this update have already started working on recovery and I have shared some of the working Penguin recovery tips later in this article. In short, the idea is to maintain a high-quality site in terms of content and usability. Use the latest technology and keep an eye on important announcements from Google regarding changes. What is Google Penguin? Back in Feb 2011, when Google first launched the Panda update, we never thought this would be such a major … [Read more...] about Google Penguin Update: Details and Recovery Tips
Google is most popular search engine at the time of writing, and many online businesses depend on Google Algorithm. Google algorithm is the set of rules and expressions that determine how a webpage will rank in Google. In simple word, when you search for any query “SEO changes”, this also will decide the placement of search results. For any online business and Bloggers, it’s important to keep an eye on Google algorithm updates and changes. Google is one of the search engines that change their algorithm so much that sometimes it is hard for people to keep up with the updates and stay current. The most obvious reason for these frequent changes is the fight against spammers and black hat SEO techniques. Most of the changes are minor but each year there are about 500-600 hundred of them. There are also bigger algorithmic updates that Google launches every few months. The infographic shows in a very interesting way how much the algorithm has changed since Google was first … [Read more...] about Google Algorithm Updates and Changes 1998-2015 Infographic