In today’s technological world, businesses need to change the way they go about their marketing. Traditional marketing methods are simply not as effective as they once were, as more and more consumers turn to the Internet to find businesses selling the products and services they are seeking. In order to reach these consumers, businesses need to create a digital marketing strategy that will effectively reach their target audience in order to produce the highest ROI possible. Why You Need a Digital Marketing Strategy Creating a digital marketing strategy for your business is an absolute necessity these days. As mobile devices and smart phones become more popular, consumers are using these items to research businesses online before making a purchase. If your company does not have an online presence, you are at a severe disadvantage when it comes to acquiring new customers. Digital marketing is also very cost effective and routinely produces some of the highest ROI figures in … [Read more...] about How to Create A Digital Marketing Strategy and Why You Need One
Seo marketing strategy
If you’re running a small business and searching for ways to grow your traffic, leads and sales you can’t avoid the importance of SEO. Why is SEO marketing essential for small businesses? Search Engine Optimization is the lifeblood for any successful small business. If you want to make more sales or leads from your businesses, you need more traffic. And not just any traffic, you need to drive more traffic from search engines. There are basically two ways to get more organic traffic to your blogs or websites. Paid traffic through search engines (includes CPC, PPC ads) Natural and free quality traffic If you’re new to online world, and want to kick-start your SEO strategy, I’d strongly recommend you to pay a few thousand dollars on paid traffic to increase your organic traffic. But if you don’t want to invest money because of budget constraints, you are left with driving free traffic. It really pays of if you focus on improving your organic traffic … [Read more...] about 5 SEO Marketing Tips for Small Business Owners
Have you ever written a piece of long form content or eBook of 4000 words and above before? If you haven’t, you probably don’t know the benefits and think that it’s just a lot of pointless work. But if you have, you already know that while it is indeed a lot of work, the result of that work can mean a great difference in search engine rankings. Earlier I wrote about two important things to make your long form content rank & many readers asked for more detailed guide on this and here we are. Now, let’s say that you want to set up your own business. You lie awake every night terrified that your business might end up being a failure. Then, one day, you see an A-Z guide for starting any business, and fortunately, this guide clears all your doubts and helps you to get started. This guide is loaded with all the information you need, and after devouring it, you begin to trust the people that created it. So the next time you need to get anything for your … [Read more...] about Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank
With the each coming day, online marketing is getting more importance. Big as well as small start-ups are investing for digital marketing channels to get business and higher return on investment out of it. Search Engine Optimization a.k.a SEO is one of the powerful pillars of online marketing that stands in front line with other channels that includes PPC, email marketing and more. Many businesses prefer SEO over PPC or email marketing, because of the fact that right SEO, is fruitful in the longer run and offer greater return on investment as compared to PPC, Email Marketing or any other tactics. SEO is a long term investment and businesses should seriously consider it but the million dollar question is how to invest in SEO? There are many ways that include: hiring in-house SEOs, outsource your SEO needs to an agency or pass it to SEO freelancers. Hiring In-House SEO Team: SEO in the modern world is no more a single-handed game so in order to get results in terms of great increase in … [Read more...] about In House SEO Vs SEO Agency Vs Freelancer : Which is Better?
Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs) for the targeted keywords. Some of the key aspects of SEO are: Keyword Research, Competitive Analysis (or Competitor Analysis), Website Architecture, Keyword Density, Internal Linking, SERP Tracking, Link Building, Social Media Marketing etc. What is Competitor Analysis in SEO? SEO Competitor Analysis (or Competitive Analysis) is all about “Learning From Your Competitors”. Competitor Analysis is the process of analyzing and understanding your competitors’ Internet Marketing strategies and techniques. It’s about identifying your competitor’s strengths and weaknesses. How To Do Competitive Analysis? Identify Your Competitors And Ask Yourself: What Keywords are they targeting? How many Quality Backlinks do they have? What are their On-Page and Off-Page SEO strategies? Are they practicing any Black Hat SEO methods like … [Read more...] about 10 Free SEO Analysis Report Tools For Competitor Analysis