Social media event marketing

I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. … [Read more...] about Why You Should Use Social Media For Your Business

Be relevant to the brand audience and promote your brand with fresh ideas that can go viral. A well written copy with an appealing photograph will help you give an initial leverage to your success on facebook. Quality of posts, links shared, content created is of vital importance and there should be absolutely no compromise on this factor. Research suggest that short and succinct messages give better results on facebook but there is always a space for well written longer posts that inform and have some entertainment value to it. Use the Facebook’s latest targeting tool the – Page Post Targeting (PPT). This new service from Facebook allows you to target your ads precisely to a group. For example you can send a message to all those who have liked your page and have a demographic profile falling between 30-40 years of age and are males. Create content that can go viral and gets lots of user interaction, comments, likes and shares across the platform. Measuring the impact of … [Read more...] about Best Practices To Follow For Success on Top Social Media Sites

Until a few years back social media was all about texts as everything revolved around it. In fact, search engines were also designed with the algorithm to crawl texts and rank those contents higher that made sense, like it looked at words that appear on pages and the title tags etc. For the same reason, everyone looked to put a wonderful, engaging content on their website and other social media pages. But the frequent Google’s panda update (introduced in February 2011) almost always resulted into a changed algorithm, making a site that made changes accordingly rank higher (or lower). Amid all these frequent changes, the one point which still remained to be further exploited to the benefit of ranking of a site is the crawling of a flash site having a video content by search engines. … [Read more...] about Why Videos Are Climbing The Social Media Ladder

When you are a small business, online marketer or a blogger who is working online, it’s a requisite to be online to market yourself and your product. If you are not visible on social-media sites, that means you are not doing the online marketing the way it should be done. Like Television and print-media in older time, it’s the social media sites which are your best bet to get the idea spread about your work and what you do. In recent years, a lot of new social-media sites came into existence, and with limited-time you have to be particular about what social media sites you should be using. Every social media service has something different to offer for online marketers and huge audience base for each of these websites is a huge bonus for online advertising. … [Read more...] about Top 5 Social Media Sites For Online Marketers & Bloggers

Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media landscape continues to change. … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style