At ShoutMeLoud, we always look to answer the big questions. One question that has been plaguing me for a long time is: What is the right marketing channel for my blog? Is social the right way? Or is it search? Where should most of my marketing efforts go? As I researched the best marketing channels, I realized that “blogs” are different businesses that have different clients. Some blogs are technical and specific, and others are generic and informational. There is no one single solution for all blogs. In this article, I will give examples of different kinds of blogs and the channels that are most effective for them. And a little later in the article, I’ll explore why certain channels work well for some, but not for others. Let’s begin… Backlinko – SEO Blog Backlinko is the popular SEO blog on the internet. Brian Dean (the owner of Backlinko) doesn’t even write that many articles. He focuses on a few pieces, but he pushes … [Read more...] about Social Traffic vs. Search Traffic: Which Is Better For Bloggers?
Social media memes
If you’ve been surfing the web at all over the past few years, you’ve probably noticed an abundance of what internet users refer to as “memes.” While the internet generation would love to claim the creation of this social media icon, the word in its current meaning has been around since the mid-1970s and memes themselves have been around since practically the dawn of man. A meme, by definition, is “an idea, behavior, style, or usage that spreads from person to person within a culture.” Recently, memes have been appearing as repeated images or actions shared through social media. For example, by sharing pictures of friends “planking” (lying down completely flat) in unusual places, or by adding funny tag lines to odd pictures, like those found on the website ICanHasCheezburger.com. A meme that has received a lot of attention recently is the Ridiculously Photogenic Guy. Snapped during the 2012 Cooper River Bridge Run in Charleston, South … [Read more...] about What Do You Meme? Using Memes for Marketing
Have you written a well-researched and high-quality article but were disappointed as it did not get the attention it deserved? Also, have you noticed that there are few articles which are not very well written but have received a lot of likes and shares. Well, the reason is even though you have the best content in the world but if it doesn’t look inviting, attractive, scannable or if it is not well structured, you are less likely to earn a great response for it. In this post, I will share why formatting is important and tips to format your blog post so that it gets the attention it deserves. Why Formatting Your Blog post-Crucial? According to a Microsoft study, the average attention span of an internet user has dropped substantially from 12 seconds in 2000, to just eight seconds in 2015. So, you just have 8 seconds to attract a reader and convert a lead into a potential. Failing to attract a customer can lead to huge losses. Therefore, why not format your content … [Read more...] about How To Format Your Blog Post To Get more Social Media Share?
Let’s start this article with a story about Steve Jobs and Mac. Many years back, during testing, the Mac took a few minutes to start up. Steve Jobs was furious that it took so long. He had this to say: “Well, let’s say you can shave 10 seconds off of the boot time. Multiply that by five million users and that’s 50 million seconds, every single day. Over a year, that’s probably dozens of lifetimes. So if you make it boot ten seconds faster, you’ve saved a dozen lives. That’s really worth it, don’t you think?” The Mac series of laptops are definitely some of the most solid devices out there compared to their numerous competitors. Compared to Windows, the Mac is: Blazingly fast Not prone to viruses Doesn’t crash as much It’s a well thought out machine and this can be attributed to the late Steve Jobs’s obsession with the product. This kind of obsession undoubtedly makes a great product. It also makes it a haven for … [Read more...] about Best Social Media Desktop Apps for Mac OS: 2016
There’s no debating it. If you’re looking to grab the attention of your visitors, you need captivating visuals. Visuals instantly catch the eye, are shared more often, and enhance the overall impact of your post. Creating visuals may seem daunting if you don’t have a professional background in design. Luckily, we live in an age where there’s an app for everything: Pizza, taxis, and yes, visuals! This post covers, in detail, the best tools for creating visuals that people will love and share! This post is divided into the following seven categories: Screenshots Infographics Memes GIFs Charts and Graphs Image Resizers Images with Text Without further ado, let’s dive in… Category 1 – Screenshots 1. Screenpresso Screenpresso is dedicated to image and video screen capture. It’s fun to use and packed with features. – Capture a screenshot while scrolling down or horizontally across a window. This feature is great for capturing content … [Read more...] about 20 Tools for Creating Visuals for Your Blog and Social Media