My guess is a lot. You will get a tiny fraction of that number, but frankly, even the small amount we get, we often don't have the time to read them all. An average office employee receives 121 emails a day. Just have a look at your mailbox and you will see that you have a huge list of unread emails. According to Radicati Group Email Statistics Report: "In 2015, the number of business emails received totals 88 emails per user per day." Did you know that average attention span of a human is less than a goldfish? I'm not kidding… Take a look at this surprising fact: The average attention span of an average adult is 8.25 seconds, and the average attention span of a goldfish is 9 seconds. (Static Brain) Email is the most popular way to connect with people in this digital age. It's a great way to start a conversation with your users/customers/prospects, and add some value into their lives. Let's take an example: You've got three emails - one from your friend, one from your … [Read more...] about 7 Human Ways Which You Can Implement to Write Engaging Email
Starting email with greetings
Newsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty. This is because for email campaigns, you’re targeting a sort-of pre-qualified base: people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers. This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns. When done correctly, email marketing can greatly improve conversion rates that will significantly raise your bottom-line especially held against other marketing efforts of similar cost. Read on to learn how to conduct a successful email campaign A/B test. 5 Essential elements of Email marketing strategies: Deciding what to test The first step when setting up a A/B testing protocol is making a … [Read more...] about Creating Email Marketing Strategies that Convert: Guide to A/B Testing
Send (Click!). It’s gone, now there’s nothing you could do except for an Email that would never get the response you expected it to. Text messaging and IM has led to a feeling of Instant gratification among the Internet users and have lost ground on the good old Emails. There are Emails that you send daily to others, and then there’s professional Emails that matter a lot and define your professional side of life. There a set of netiquettes that you are expected to follow to make your mark in your professional. If you might be thinking that Emails are not that significant in this new internet age, think again! According to a survey by the McKinsey Global Institute, reported in The Atlantic, workers spend 650 hours in a year on Emails! That simply illustrates the importance of Emails on the professional frontier. A single Email could even make or break someone’s career, so its something you must be careful not to fool around with. Asking for favours or … [Read more...] about 10 Effective Tips To Write Professional Email That Works
Are you stuck deciding between Feedburner or Aweber for Email marketing? For nearly a year, I was stuck with the same dilemma you have before you now. In this post, I will share my experiences with Feedburner and Aweber so that by the end of this article, you will be able to determine which program is best for you. When I started blogging in 2008, I began using Feedburner to send email newsletters to people who subscribed to my email list. Feed burner also helped me to fine-tune WordPress’s default RSS to make it reader friendly. Later on I discovered Aweber and Mailchimp, and I began to learn about the pros and cons of using paid Email marketing tools instead of Feedburner. After Reading various articles and tutorials, I understood the importance of using Aweber over Feedburner, but I was still not convinced to make the switch. What stopped me from switching from Feedburner to … [Read more...] about Feedburner vs. Aweber – Which One Is Right For Your Blog?
There’s no debating it. If you’re looking to grab the attention of your visitors, you need captivating visuals. Visuals instantly catch the eye, are shared more often, and enhance the overall impact of your post. Creating visuals may seem daunting if you don’t have a professional background in design. Luckily, we live in an age where there’s an app for everything: Pizza, taxis, and yes, visuals! This post covers, in detail, the best tools for creating visuals that people will love and share! This post is divided into the following seven categories: Screenshots Infographics Memes GIFs Charts and Graphs Image Resizers Images with Text Without further ado, let’s dive in… Category 1 – Screenshots 1. Screenpresso Screenpresso is dedicated to image and video screen capture. It’s fun to use and packed with features. – Capture a screenshot while scrolling down or horizontally across a window. This feature is great for capturing content … [Read more...] about 20 Tools for Creating Visuals for Your Blog and Social Media