The European Union passed a set regulations back in April 2016 called the General Data Protection Regulation, or GDPR for short. While that was over two years ago, the actual enforcement of the new regulations only come into effect starting on May 25, 2018. Broadly speaking, the goal of the GDPR is "to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy." What this means in practice is that all companies serving EU citizens must now comply with a specific set of instructions on how to collect data on individuals, how to allow individuals to opt-out, and inform individuals on how their data is being used. Failure to comply with the new regulations means facing stiff penalties: up to €20 million Euros or 4% of annual global turnover (which ever is higher.) The EU provide an official FAQ with some of the key changes of the new regulation. One that I found instructive was on Consent: The conditions for consent … [Read more...] about The Weekly Raid: Do You Support The EU General Data Protection Regulation (GDPR)
Email marketing is chosen as one of the best methods of marketing to the customers. According to a survey by Direct Marketing Association (DMA), email produces an ROI of $40.56 for each dollar invested. Despite having such a high return on investment, few email marketers or direct marketers do it correctly. By not following the right practices and repeating the mistakes over and over all they are able to extract is poor ROI, wastage of time, efforts and eventually frustration that leads to a total mistrust and giving up on email marketing channel. So is it the channel’s mistake or are there things which should be done correctly by the email marketers? Here are few mistakes which should be avoided like plague if you want to get the maximum ROI on your efforts and get success like other email marketing champions: Not having an effective opt-in mechanism: The first point of contact between you and your subscriber is your opt in form. Many email marketers tend to have long and … [Read more...] about Successful Email Marketing: Deadly Mistakes To Avoid
Bluehost is officially recommended hosting company for WordPress platform by WordPress.org. In the recent times, it also raised a lot of question from experts around the globe regarding its contribution to WordPress open source community. Even I had the similar question until, during 2015 State of the Word address, WordPress co-founded shared how Bluehost tackled their 1.6 million outdated WordPress installation. There are a lot of takeaways here for all the WordPress users & hosting companies. Also, it’s a vote of trust for existing Bluehost users. Bluehost hosts about 2 million WordPress sites & in a recent audit they realize almost 80% i.e. 1.6 million WordPress installs are outdated. This is a major security risk & one of the major reason for WordPress sites on Bluehost being hacked. Needless to mention, a hacked site requires immediate support from hosting company which increases the running cost for the company & that also creates negative emotions on … [Read more...] about How Bluehost Secured 1.6 Million Outdated WordPress sites
If you are running an e-Commerce site or running a service website or blog, it’s very important to have different options for your customer to get customer support. For a real-time support it’s very useful to have a live support system. Imagine a platform which will allow your customer to make calls from any part of the world as local call charges. Read: 3 Ways to offer most annoying customer service Recently, I came across a web app call ClickDesk, Which is a live chat support service which also supports offline chats. ClickDesk also offers VOIP support and it seamlessly work with your Gtalk and skype. So you need not need to add an extra software on your desktop or on server. All you need to do is create an account, configure it and embed the code on your website. It’s platform independent, so no matter if you are running a blog, website, service site, e-Commerce site, You can configure ClickDesk with couple of clicks. More over you don’t need to install … [Read more...] about Add Live Chat Support & Live Calling On your Website
You: I need urgent help? Customer support: We are looking into it after 10 minutes… You: Hey, Any update? My site is down Customer support:Sir/Mam, we are looking into it. I know how much it’s irritating and hard to imagine that someone has willingly ignored your request for support – Whether it is for premium themes & plugins or hosting or for any other products. It’s more frustrating that we have stuck somewhere while using their product and after writing an Email for a support request, we are not getting the help from their side. If it is not an emergency then we can wait some days for their response but what if it is urgent to resolve the problem? Feel like your own story? Well, this happens to many of us all the time.. .. This is why today you will be learning many secrets of writing support request that will get answered quickly. What to do to get attention for our problem from the support team of the product? How to write a … [Read more...] about How To Write A Support Request That Will Get Problem Fixed ASAP!