Google Analytics needs no introduction. It’s such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google’s chief business officer announced that over ten million marketers and websites use this tool to gauge how effective their online presence is. Barely a year later, in January 2013, BuiltWith’s report indicates that the number has grown tremendously to 17,586,002 websites or 57.3% of all websites using Google Analytics, including majority of the top 10,000 sites based on Alexa and Quantcast rankings. That is how popular Google Analytics is. (While writing this, it is being used on this blog too) I’m guessing you’re using Google Analytics, or perhaps thinking of installing it to your website. And why not? It’s free, it’s very useful, and it’s so easy to use. But did you know that there are also Google Analytics alternatives available? There’s at least 30 such alternatives … [Read more...] about The Top 31 Best Web Analytics Tools | Google Analytics Alternative
Survey using google forms
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business
Where do you usually send your visitors immediately after they’ve completed a certain task on your blog/landing page? Where do they go after they’ve completed a sign-up form or after they’ve purchased a product from you? That next page is very important and will determine whether or not you’re leaving money on the table. That next page is your Thank You page. You know that page which takes you a few seconds to put together? That’s the one I’m talking about. Your Thank You page is one of the most vital pages on your website and should be treated as such. A good Thank You page provides an opportunity to build on the trust and engagement level of the customer at that particular point in their decision-making journey. Apart from that, it also gives you the perfect chance to buttress that they’ve made the right decision by giving you their email address/purchasing your product. This way they won’t … [Read more...] about Thank You Pages: Are You Leaving Money On The Table?
There were 2.6 million apps in the Google Play Store as of December 2016 compared to 1.8 million in 2015. Such an increase signifies Google’s awareness to become more mobile-friendly. This is why the competition is so stiff, and it’s not just enough to be mobile-present. To convert your mobile users and reach a good number of app downloads or mobile page visits, you have to learn how to engage new prospects, keep your regular customers satisfied, and make them return to the downloaded app for some advanced services. It’s not as easy as it sounds. However, even the slightest change can enhance your app or mobile page performance and boost your overall conversion and retention rates. The only thing left is to understand what to change. A/B testing of mobile apps and pages allows us to determine the best version to ignite the highest amount of conversions. It can take you 8 tests before you get statistically significant results, according to AppSumo. But the … [Read more...] about How To Use A/B Testing To Convert Your Mobile Users
If you are serious about making money from your blog or website you’ll need some kind of form on your web presence. For those who have experience in web technologies and are more adept in handling HTML, CSS and Scripts the term ‘Form’ might sound pretty familiar, but it will be pertinent here to introduce it to those who are finding the term strange. What are Web Forms? Forms are collections of web elements that can have many purposes like requesting user feedback, adding users to subscriber or mailing lists, keeping touch with users via contact forms or complex forms which allow for ordering of products, asking for user’s payment, shipping and registration information etc. The most common usage of forms that you might encounter across the web is the opt-in form which is used to build e-mailing lists by bloggers who are into making money online. Depending on the complexity the forms used on a site can be one step or complex enough to be multistep with each step … [Read more...] about Beginners Guide To Web Forms And WordPress Form Plugins