So you’re finally all set to monetize the website you’ve been working on. Or perhaps you’re already signed up with an ad network but are dissatisfied with its performance and want to switch. Or maybe you want to employ the services of more than one network to get better results. There’s just one problem—there are just too many choices. And the jargon flying around in the ad tech industry certainly doesn’t help things. What is programmatic buying? Should you opt for CPC or CPM? Should you go with standard IAB units or the newer, more innovative types? Some of these questions may seem daunting if you haven’t particularly taken the time to dive in and understand how the online ad tech ecosystem works, so it may seem like choosing a network for your website is going to be a tough task, but it doesn’t need to be so. In the end, it boils down to a few things you should consider before signing a contract with that ad network, here are some of … [Read more...] about 5 Things You Need to Consider When Choosing an Ad Network
In the post-penguin era, it has become one of the safest ways to build links. However, some SEOs and other internet marketers have jumped on the bandwagon a little too quickly. Sometimes we get so excited to see those three precious words – write for us – that we fail to really think through our article pitch. We are so anxious to get a valuable link on a good site that we don’t give the guest blogging process enough thought. Meanwhile, blog owners are feeling Google’s wrath too. Webmasters have started paying more attention to what gets posted and linked to on their site. Plus, they are feeling overwhelmed by the sheer volume of guest bloggers contacting them. As more and more writers pick up their pen, blog owners get more and more requests to post. Therefore, it isn’t surprising that guest bloggers and blog owners tend to butt heads: Guest bloggers constantly feel the sting of rejection. Blog owners are constantly annoyed by subpar work. So how can … [Read more...] about 9 Guest Blogging Mistakes You Don’t Want To Make
While you are reading this, you might get stumped at the idea of learning something from Starbucks. You might still be wondering how could a company that is frequently frowned upon for the quality of food and beverages it offers or for its row over tax issues and staff contracts teach you something! But, as a matter of fact, there is really much more to Starbucks, and one could definitely learn a thing or two from the Coffee giant! Starbucks has been rapidly scaled without losing its regional touch and now even Oprah Winfrey has her own Chai Latte! I am usually not a big fan of the Coffee Giant, but my opinions about them changed after I made a few visits and now I always look forward to the experience! It is more about the company itself that drags me toward it rather than the quality of a cup of Coffee it offers starting from $2! So, there I was, at a nearby Starbucks outlet with my laptop plugged into their free WiFi and a Mozzarella sandwich to go with a triple Espresso; wondering … [Read more...] about What Starbucks Can Teach Entrepreneurs About Business & Innovation
I tried to Google “How can I install the latest updates for my Samsung Galaxy S4?” sometime back, and all I received were irregular links showing reviews of this gadget, or links to discussion forums where various topics like “Update Samsung galaxy mobiles” were posted, but none of the pages provided me exact answers. But when I Googled “Samsung Galaxy S4 update”, all results were related to my query. When exploring Google today, I tried searching again “How can I install the latest updates for my Samsung Galaxy S4” and was simply shocked to check that all the results now are exactly to the point. Yes, Google certainly has done a lot of hard work to satisfy the needs of the changing environment. All credit goes to the new Hummingbird Update. Google, just like any other search engine tries to bring out the best user experience for every visitor. It does not leave any stone unturned in providing the most accurate results to the query which … [Read more...] about How Google is Changing Long Tail Search with Hummingbird Update?
Let’s picturize an ideal startup growth tactic – That primarily comprises of – Scaling, Sustaining and Automating. Same thing, different situation. Let’s consider your online life. Why is it that your anxiety levels hit the sky when you update something on the social media? That’s because you care about your online ‘image’. Your online life, your online presence is the Virtual You. You feel an urge to be the ‘smart guy’, ‘a-know-it-all guy’, or just about anything, but you want to be heard. What if I told you that you too can become an online influencer, boost up your online image, with a few Growth Hacking Techniques? Okay, so you might have already gotten acquainted with what and how exactly Growth Hacking works and a few Growth Hacking resources, if you haven’t yet, I recommend you give it a read. Okay, so in the preceding para, I’ve just claimed that a few growth hacking techniques applied to your online … [Read more...] about 15 Growth Hack Techniques To Hack Your Online Life