Email marketing is chosen as one of the best methods of marketing to the customers. According to a survey by Direct Marketing Association (DMA), email produces an ROI of $40.56 for each dollar invested. Despite having such a high return on investment, few email marketers or direct marketers do it correctly. By not following the right practices and repeating the mistakes over and over all they are able to extract is poor ROI, wastage of time, efforts and eventually frustration that leads to a total mistrust and giving up on email marketing channel. So is it the channel’s mistake or are there things which should be done correctly by the email marketers? Here are few mistakes which should be avoided like plague if you want to get the maximum ROI on your efforts and get success like other email marketing champions: Not having an effective opt-in mechanism: The first point of contact between you and your subscriber is your opt in form. Many email marketers tend to have long and … [Read more...] about Successful Email Marketing: Deadly Mistakes To Avoid
Targeted email marketing
It’s always fun to find and try new software, and I have started Email marketing few years back and every day is learning curve for me. I have been testing and trying many tools for Email marketing and latest one which I tested is Getresponse. This one is Opt-in Email marketing tool and comes with free guides for newbies to help you get started with Email Marketing. Getresponse is an Email marketing software which offers most of the essential features that a professional Email marketing tool should have. Before, I go ahead with more about Getresponse in this review, let’s look at some of the significant features of this tool: Autoresponder Service Webinars support Create landing pages Mobile optimized RSS to Email Import contacts Email Statistics (Clicks & open) Easy to customize Email newsletter with pre-defined templates Analytic integration Social integration Great support Schedule Emails Now, these are just few of the features they offer, and there are many … [Read more...] about Is It Reliable Email Marketing Tool?
If you’re not building an email list for your business, you’re missing out a lot. Sorry to be so blunt, but it’s true. Your email list is one of the most valuable assets you have as an online marketer. From my research, I’ve realized that the primary reason why email marketing seems daunting to most people is that they just don’t know how to do it. You have a sign-up form on the sidebar of your blog, and maybe even at the end of each post you publish. But what’s your conversion rate? I’m guessing it’s pretty low. Getting poor conversion rates after spending so much time creating an incentive to give away can be demotivating. Sometimes, that’s what makes some people to say that email marketing doesn’t work. But there are a lot of really smart ways to build and maintain an email list. You just need to be creative. Today, I’ll talk to you about one great list building method: Content upgrades. Content … [Read more...] about Top 7 Content Upgrade Ideas To Get Targeted Email Subscribers
When I started blogging, I opted for FeedBurner to manage my email list and send updates to subscribed users. Over the time, I realized many limitations of Feedburner and understood that a targeted Email list is the key to growth for my blog. Readers who have willingly subscribed to my email newsletter are the most valuable readers of my blog. Use this link (30 days free trial of Aweber) Paying for an email marketing software for my blog was something not in my mind, but after hearing the suggestion from many high income paying bloggers stating “Email list is the key to success,” I finally decided to invest and started building an email list. I shortlisted the best of email marketing software’s and finally selected Aweber based on their delivery rate success and ease of use. The closest competitor was Getresponse. However, before spending a lot of money ( I’m sure you also think alike), I wanted to try out Aweber and get used to it. I wanted to be sure if Aweber … [Read more...] about Start Email Marketing For Your Blog For $1 : Aweber Promo
Email marketing is a vital part of Inbound marketing and we have been looking into few aspect of Email marketing in the past. One thing which we majorly forget as Blogger is it’s never about quantity of Email subscriber but it’s all about getting targeted Email list. Even if you have an Email list of 1000 As you know that email marketing could bring us a lot of benefits while we are doing online business. We can keep in touch with our clients and customers and they can receive all of information that we updates immediately. But to get a big and targeted mailing list, we should concentrate about what our customers need and offer them what they want. More over just building a list doesn’t help in long run, better idea is to have targeted mailing list. For example, if you have a blog like ShoutMeLoud where we talk about Blogging, SEO and webmaster related stuff, what’s the point of getting subscriber which are interested in tech stuff or gaming stuff. Creating a … [Read more...] about How To Build Targeted Email List For Online Business