The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized mobile app impressions (down to 6% from 12% the year before). Only 3% of all (global) mobile video impressions came from APAC. Now, all of that may be true. But it’s one platform, and there’s a whole lot more to the state of ad tech in a region as diverse as APAC that’s worth a look. Zenith’s Advertising Expenditure Forecasts states that between 2016 and 2019, advertising expenditure in Asia Pacific will grow by USD 30B. Put that in context: APAC will be contributing nearly 50% more ad dollars than… North America, which will grow by USD 20B. Western Europe, which will grow by USD 11B, Central & Eastern … [Read more...] about The State of Ad Tech Industry: Asia-Pacific
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With a projected global ad spend of over $170 billion in 2016, online advertising is a vast industry with thousands of small and big players engaged in business; and developers, ad ops managers, designers, data scientists, marketers, and support teams working overtime to keep the juggernaut of internet ads running. Equally vast is the jargon that surrounds the ad tech industry; not only are outsiders confused by it, if you were to survey industry professionals, the results would surprise no one — there is a big chasm between how much we think we know and how much we actually do. Ad-tech is a super nerdy community. They want to speak their own language and it makes them feel smarter, so they teach themselves to speak Klingon, a language that’s a mystery, and nobody’s willing to ask questions as to what they mean. — Nick Dujnic, LiveIntent’s director of demand generation SSP? DSP? RTB? CPM? CPC? CPI? Programmatic? Waterfall? Daisychaining? … [Read more...] about The Best Blogs, Podcasts, and Resources for Ad Tech and Ad Ops Professionals
“Isn’t this thing Illegal?” baulked my friend when he learnt that I’m headed for a Hackathon. I had been accepted to my first offline Hackathon since I landed in the United States almost a few months back. This is about HackIllinois 2016, and moreover, it is about how Hackathons are changing the face of the Tech industry, for good. As I received my first acceptance to the prestigious HackIllinois 2016 at The University of Illinois – Urbana-Champaign, I was excited just as anyone who were to attend their first Hackathon, that is completely paid for, every sense. Being one of the biggest Hackathons of the mid-west regions, HackIllinois 2016 kicked off on a fine weekend on 19th February. The event was attended by over 1500 hackers ranging from developers, designers, aspiring entrepreneurs and over 150 companies seeking talent and some amazing things to be built over the span of 3 consecutive days. Hackathons: What they are like exactly? At its core, … [Read more...] about Hackathons: They’re taking over the Tech Industry and why do they even matter!
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review