For over five years now, startup activity has experienced massive growth around the world. In fact, a post on the City A.M. blog shows that “a staggering 100 million businesses are launched annually, according to figures from GEM Global Report. It comes to just over three businesses every second, or 11,000 per hour.” However, does that mean that starting a business is easy? Well, I will say that starting a business is easy, but starting a business and making it a success is very difficult. Landing your first paying customer is even more challenging. Interestingly, as many companies are turning into successes, more and more companies with killer services and products are failing on a daily basis. In an article published on LinkedIn Pulse, Kevin Vyavahare showed that “The failure rate for new startups seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years.” However, no … [Read more...] about Growth Hacking Tactics For Beginners (How To Use Them To Grow Your Business)
The business growth fund
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief While advertisers and publishers experiment with new mobile ad formats and mix-model ad stacks including RTB waterfall, header bidding, and S2S header bidding, The Washington Post has decided to dump ad tech partners that are slowing down its website. In partnership with Coalition for Better Ads, Google is planning to launch its own ad blocker that will come bundled with Chrome, while noted by analysts as a good move for the ad industry, publishers are worried about ad blocking further eating into their already diminishing revenues. Despite an overall declining trend in ad tech investments, new ad tech companies continue to receive funding from investors and there's still scope for bid deals, as demonstrated by Adobe's acquisition of ad tech company Moat for $850 … [Read more...] about Ad Tech Monthly: The Washington Post Drops Ad Tech Partners, Googles New Ad Blocker
You’ve heard of the Industrial Revolution, well, this is the era of the Entrepreneurship Revolution. Entrepreneurship is one of the more budding industries, but even so, many people fall off the wagon quickly. There are many rough patches along the way and many just want to give up when it gets too tough. But I believe that perseverance does pay off in the long run. All you need is a change in perspective and a desire to achieve what you want to achieve. And a great way to get into that motivated mindset is with a motivational movie! And sometimes, it just gets so hard to even finish off a single day. That’s when you need inspiration. Movies have been, and still are, a source of inspiration for many. Movies have the power to challenge our limits, push our understandings, and invoke powerful emotions. In short: Movies can help you become a better entrepreneur! Related: Top Motivational Movies Every Entrepreneur MUST Watch For A Dose Of Inspiration 1. Nightcrawler (2014) … [Read more...] about Top 15 Motivational & Inspirational Movies For Entrepreneurs
So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here we will discuss how to write a business plan for a new business. Like always, feel free to suggest or add anything relevant. A business plan essentially means a plan of action to implement certain processes to reach a certain goal, financial or volumetric. You define everything about the business in the business plan. Products, services, sale, revenue, cost of sale, marketing, financial etc. Yes, each and everything should be documented. Office setup, operational setup, marketing plan, things you will need to run and grow your business. How do I write a simple business plan? … [Read more...] about How to Write a Business Plan for a New Business?