GDC isn’t E3. It isn’t PAX. It’s not even what I think stereotypical gamers can appreciate. But I think the Massively OP crowd is a different sort, and because of that, we can give you some content the other guys might not be talking to you about. Like data collection and monetization. They’re necessary evils, in that we armchair devs can generally see past mistakes rolled out again, but know those choices are being made in the pursuit of money. So how do you make better games and money? Maybe try hiring some data scientists, not just to help with product testing and surveys, but with some awesome, AI-driven, deep learning tools. Like from Yokozuna Data, whose platform predicts individual player behavior. I was lucky enough to sit down with not only Design and Communication Lead Vitor Santos but Chief Data Scientist África Periáñez, whose research on churn prediction inspired me to contact the company about our interview … [Read more...] about GDC 2018: Yokozuna, big game data, and the future of MMO monetization
The future of content marketing
If you want to build effective brand awareness, the best way is through content marketing. Content marketing is also an excellent way to connect with your customers and readers. With it, you can find a very convenient way to make your goods and services known and readily available to your audience. While content marketing is very effective, it is not very easy. Building a useful marketing strategy can be challenging and requires serious work. However, there are some tools which can make this process easier for you. Using them, you can easily create masterpieces that will be significant, useful, informative, and actionable for your readers. So what are these great content marketing tools? 1. Outbrain Some people have amazing and very informative content but are struggling with publishing and distribution. These two problems are making it difficult for these content marketers to get the desired result for their efforts. If you fall in that group, let Outbrain bail you out. This … [Read more...] about 9 Awesome Content Marketing Tools That Will Make You More Efficient
For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization, new technologies such as header bidding, challenges such as ad blocking and ad fraud, market fragmentation, scope for consolidation, venture capital, mergers and acquisitions… but now AdTech has a new contender. Enter MarTech, short for Marketing Technology. In this post, we look at this hardly new but increasing popular trend, the difference and similarities between MarTech and AdTech, and the possibility of convergence in the future. So, What is MarTech? The email that landed in your inbox today from a brand was enabled by MarTech, so is the customer support you receive on social media channels, as well as most form of product promotion that is not paid advertising—for instance, a blog post created using a content management system and promoted using a social media scheduling … [Read more...] about The Rise of MarTech and What It Means for AdTech
Home » Blogging » What Is the Future of Guest Blogging? Is It Dead Or Still You Have Hopes? After Matt Cutts publishing the post on decay of guest blogging, everyone started screaming about it. We all know how important guest blogging is to get more visibility online. We also know how guest blogging helps us to get more traffic, links, subscribers and revenue in the long run. But when Google started slamming the guest blogging, is it really advisable for anyone to still consider it? Is the future of guest blogging really dead? Let’s figure out in this detailed guide. What’s the future of guest blogging? Google is considering guest blogging as a spammy way to build links. And it decided to slam the search results who are consistently accepting guest posts on their blogs. But here’s the thing.. if you are REALLY accepting guest posts only from the people who have great writing skills and who can write quality content that solves your readers problems, … [Read more...] about What Is the Future of Guest Blogging? Is It Dead?
Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help them easily perform their everyday tasks. From scheduling of daily posts to competition analysis, these tools will increase a marketer’s productivity by a significant amount. To make things easier for you, we have come up with a list of some must-have and ultra-modern tools that every digital marketer should use. 1. Hootsuite Thousands of social media gurus and marketers are already using it. Hootsuite will help you handle multiple social media pages and post scheduled updates through its sleek dashboard. Known as one of the best social media management systems, it can help you track the activities of your social media pages and manage several campaigns under one roof. One can also respond instantly from … [Read more...] about 12 Ultra Modern Tools That Every Digital Marketer Should Know