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Yes? Well, then why don’t you do the same for your content management system? If you think this analogy is strange, think again, WordPress, like any other content management system, is majorly engaged in the work of saving, managing and retrieving media, querying databases for files, and serving them on web pages. And so, WordPress optimization is an essential task for any publisher. Why clean up? As such, redundancy can and does creep into the system once you’ve changed a few themes, installed and deleted multiple plugins, and uploaded hundreds of media files. Your site will still work, obviously, but it is bogged down by the deadweight of extra files. Here’s how you can refresh your system and make life easier for your content management system, reducing server load and possibly increasing page load times in the process. First, take a backup I’m guessing if you’re considering cleaning your WordPress installation, you probably have a lot of posts and … [Read more...] about Guide to WordPress Optimization & Cleanup

A little more than 2 years ago, I joined a good friend and a few other guys in the beginning stages of their startup. My friend said, "Kenneth, you can email a business. And you can call a business. But wouldn't it just make sense to be able to text a business? That's what we're trying to make happen." I was sold. Shortly after, I joined Text Request and began life as an entrepreneur. People tell you to fail fast and learn quickly when you're an entrepreneur. But for whatever reason, they always leave out any practical steps that could actually help you. It's a shame, too, because there's plenty of simple guidance that could save a lot of time, effort, heartache, and money. Must read: 5 Things All First-Time Entrepreneurs Need To Know Since starting at Text Request, I've also stumbled my way into turning a few other skills and opportunities into income. I'm neither rich nor hugely successful by any means. But I'm far enough along to realize what would have been good to … [Read more...] about 5 Little Lessons I Wish I Knew Before Becoming an Entrepreneur

That’s $20,000 per month. $240,000 per year. Here’s a guide that shows you how to do it step by step with Adsense and SEO. UPDATE January 2017: This course has been updated to version 3.0 and it now includes 3 extra modules with 2017 up-to date tactics and strategies! If you missed it last time, today is your last chance! Chris added a niche book with more than 100 niches ideas so you can get started ASAP. Also, there’s a guide on how to do Scalable Link Building to maximize your SEO Efforts. If you already read this article a few months ago but couldn’t make it before the course was closed, click here to get it now. Have you ever heard of people talking about big quantities like this with Adsense? If you’re a webmaster I’m sure you know what Adsense is and I’m sure you’ve heard you can make a few extra bucks with Adsense. Have you seen those checks claiming a few extra hundreds or even more than a thousand dollars per … [Read more...] about How to make $20,637 per month with Adsense

2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review

There are multiple ways to scale your ad campaigns on Facebook to get better results and one of the best is Remarketing on Facebook. Remarketing, also called Retargeting on Facebook, means that you can show your ads on Facebook to the people that had already visited your site. As they already showed interest in your business by visiting your website, they are more likely to come back easily and even buy a product. But, how can you reach them? You paste a code in your website called Facebook Retargeting Pixel that saves the information of all those Facebook users that visit your site in order to group them in a Facebook Custom Audience. Then, you can target your future Facebook Ads to that specific audience that is more likely to care about what you are showing. But it’s more powerful than that. With the Facebook Retargeting Pixel you can actually identify different actions taken by your visitors on specific pages of your website. The Facebook Retargeting Pixel allows you to … [Read more...] about How to Setup Facebook Remarketing