GDC isn’t E3. It isn’t PAX. It’s not even what I think stereotypical gamers can appreciate. But I think the Massively OP crowd is a different sort, and because of that, we can give you some content the other guys might not be talking to you about. Like data collection and monetization. They’re necessary evils, in that we armchair devs can generally see past mistakes rolled out again, but know those choices are being made in the pursuit of money. So how do you make better games and money? Maybe try hiring some data scientists, not just to help with product testing and surveys, but with some awesome, AI-driven, deep learning tools. Like from Yokozuna Data, whose platform predicts individual player behavior. I was lucky enough to sit down with not only Design and Communication Lead Vitor Santos but Chief Data Scientist África Periáñez, whose research on churn prediction inspired me to contact the company about our interview … [Read more...] about GDC 2018: Yokozuna, big game data, and the future of MMO monetization
The psychology of sharing
Content marketing is a competition for the chance to educate, amaze, amuse your readers. And the competition is tough; this means your content must not merely be good; it must be outstanding in order to be consumed and shared. Making content go viral is any content producer’s top goal and in this post, I will share my experience and the things I’ve learned about what makes people share content on the Internet. For those who are still not sure why content marketing and social shares are important, here are a few facts: Social shares improve your rankings in search Content marketing improves your brand recognition and strength Together, they positively affect conversion rates and customer loyalty Okay, here’s what you need to know in order to create powerful content that your readers will love. Emotions play an important part in making content go viral because humans often make emotional (and not logical) decisions. Some of you (including me) … [Read more...] about The Psychology of Social Sharing: 5 Things to Know about Viral Content
The way we define our friends has vastly changed over the past decade or so. There is a fine line between virtual friends and the friends we see in real life. In many cases, these two groups overlap. We might connect with former friends through social networking sites but never actually see them in person for the rest of our lives. Other friends we connect with online we might see every single day. Heck, they might be sitting right next to us as we share a link on their Facebook wall or retweet them. Some people are less picky about their virtual friends, and they’ll accept new ones that they’ve never met in person. For these less selective people, are the friends they’ve made through social networking sites true friends? The answer to that question lies in your definition of “friend.” Your casual social network acquaintances are certainly friends if you define the term as someone to whom you are attached by mutual feelings of respect or similar interests. … [Read more...] about How Personality Type affects the Quality of Facebook Friends
The issue of colour is one that is often overlooked when you get to the design of your blog. Often where the social icons are placed or where your opt-in box should go takes priority but you should really have a closer look at how your visitors will react to your use of colour. I’m sure all of you have visited a website where you have instantly affected by the colour of it. Either it is far too bright and turns you off instantly or it is so plain that it just seems dull and there is no reason for you to stay around and even bother to look at the content. The truth is you need a mix between the two and you have to use colours to affect how readers interact with certain elements of your site. What Colours Mean For your Readers? All of the colours have different psychological connotations and will affect people in various ways. Colours have meanings for people which have been evolutionarily and socially enforced. These colours have just as much influence on the internet as they do … [Read more...] about Psychology of Colours in Web-design : How it Affect Readers?
When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened as Facebook remains the most popular social site with over one billion users. The latest social site to hit the web is Pinterest with an astounding growth rate that has had social media marketers all over the world excited. Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style